SEO Strategies That Work in 2022

SEO or Search Engine Optimization is a very important tool for anyone to be seen online. Without it, your site is pretty much going to be drowning in a large sea of information. That’s why we have compiled a list of some of the best strategies that would work in the current year. Hopefully, you will get some use from these suggestions.

Core Web Vitals

Back in 2021, Google updated its page experience and it was actually one of the biggest changes in the search engine for quite a while. Core Web Vitals is now an official Google ranking factor. This new ranking tool includes the following performance metrics:

Largest Contentful Paint (LCP):  amount of time it takes the largest content asset on the page to load

First Input Delay (FID): how long it takes for your site to respond to a user’s first interaction with the page

Cumulative Layout Shift (CLS): how many unexpected layout shifts occur during the lifespan of the page

The Core Web Vitals are vital and by improving its signals, you will be enhancing the overall tangible search impact of your search engine performance.

Quality Content

Let’s be completely honest. No one is going to click on your page, unless you have some engaging high quality content. Google feels the same way as its users and prioritizes the same values. When creating this content, it is absolutely critical in maximizing keywords in order to reach your audience more efficiently.

For example, if you are a resume writer and wanted to get people who are looking for your services to your site, you could use the keywords, “resume,” “writer,” “resume services.”  However, don’t just depend on these keywords to get you there. High quality content is the key. Just be sure to incorporate them into the content.

Link Building

Link building is another useful tool in getting SEO to work in your favor. Link building is the practice of inserting a link to another site into your written content. If you have written other content for different websites, linking them to your page would be a great way to utilize this.

SEO can be a tricky and confusing process, hopefully some of this information can help you sort through that confusion and reach your goals. Remember that search engines are constantly making new strides in improving SEO practices, as well. Keeping up to date will also help.

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