youtube-develops-new-tools-and-resources-for-small-business-owners

YouTube has introduced new tools and resources for small business owners, including a step-by-step guide to developing a channel and a simplified ad creation process.

The launch of these tools coincides with Google’s International Small Business Week, which includes many initiatives aimed at small business owners.

YouTube reports 79% Of small businesses with a YouTube channel agree to publish videos to help customers find them.

In addition, it is estimated 82% By 2022, 50% of global digital consumer traffic will be video

Currently, more than 2 billion users watch a total of 1 billion hours of video every month on YouTube.

Business owners can connect with these audiences and show them the uniqueness of their brand by creating a YouTube channel.

According to YouTube survey data:

  • 72% Of small businesses find it easy to start using YouTube.
  • 65% Of small business YouTube channels say they use YouTube to showcase their products and services.
  • 85% Of viewers turn to YouTube for fresh content.

“For small businesses, the video trend represents a huge growth opportunity. Put video and YouTube at the core of your online strategy and see better results today and in the long term.”

advertising

Keep reading below

Here is more information about the tools and resources released today for small businesses.

YOUTUBE STEP-BY-STEP GUIDE

YouTube has published a free step-by-step guide designed to help business owners set up channels, build an online presence, and attract new customers.

These are the chapters included in the guide and a quick summary of what is covered in each chapter.

OPEN CHANNEL

This chapter covers:

  • The basics of creating a personal channel or brand account
  • Personalize the channel with a custom name, description, URL, and contact information
  • Brand the channel with YouTube’s layout and branding options
  • Upload video, write title and description, and select thumbnail
  • Add advanced elements such as searchable tags, end screens, and video cards
  • Measure performance in YouTube Studio

advertising

Keep reading below

CREATE VIDEO

This chapter covers:

  • Planning video before shooting
  • Tips for shooting with a mobile phone
  • Effective creative ABCD
  • Use Google’s Video Maker to create a video using existing clips

LIVE ON YOUTUBE

This chapter covers:

  • Verify YouTube channel
  • Adjust account settings to enable live streaming
  • Stream from desktop
  • Stream from phone

Note: If you want to broadcast live on your mobile phone, you need at least 1,000 subscribers.

advertising

Keep reading below

GETTING STARTED WITH YOUTUBE ADVERTISING

This chapter covers:

  • Create a Google Ads account
  • Set up and start a campaign
  • Measurement result

The company reported that 89% Of small businesses use a combination of paid advertising and organic content on YouTube.

NEW YOUTUBE AD CREATION TOOL

YouTube has introduced a faster and easier way to create video ad campaigns.

Through this new process, companies can simply upload video ads, specify the audience they want to reach, and set a budget. Alternatively we suggest you to use Online video Creation Tools.

Keep reading below

This shortens the creation time of YouTube campaigns to a few minutes, and with the new mobile experience, businesses can more easily measure the effectiveness of their campaigns.

Visit the new YouTube advertising experience on youtube.com/ads.

For more information on these resources and guides, see the YouTube Small Biz Day login page.

Write a Comment