Yelp announced new features for the services business, including custom search filters, a new review flow and themed ads.

On Tuesday, Yelp. Announced Services for businesses and consumers looking for new features, including custom search filters, a new review flow, themed ads and project cost guides.

Custom search filters for services. New search filters for service queries enable users to filter for fast-answering businesses, businesses that provide virtual consulting, or businesses that specialize in a specific job or repair.

Yelp’s new custom search filters for questions about flooring services. Photo: Elp.

These filters can be found for services such as movers, plumbers, HVACs, auto repairing, roofing, real estate agents, home cleaners, painters, electricians, landscaping, pest control and flooring.

Themed ads. Yelp Services is introducing a new feature for businesses that run search ads. Themed ads highlight aspects of a business that can set them apart from competitors.

Yelp’s new themed ads. Photo: Elp.

Current topics include highlighting “fast-responding” businesses that respond to request-a-quote plans within two hours, and businesses that offer special offers. Businesses are selected to appear in themed ads based on their unique offerings and the nature of their jobs. There is no additional cost to feature in themed ads and Yelp plans to offer additional themes over time.

Creating more reviews for the services business. When users submit a project with Yelp’s Request-A-Quote, the platform will now use the information collected to ask users to write reviews. To get started, Yelp prompts the user with a series of questions to begin the review process (as shown below).

Yelp’s new review flow for the services business. Photo: Elp.

New project cost guide. Of Yelp. Project Cost Guides Provide information and tips on hiring a professional for a project. Each guide contains a pop-up form (“Get personalized references from top professionals”) that can be used to get quotes from service providers as well as a list of nearby businesses in the area, along with reviews. Can be done to enter project details.

An example of the Yelp Project Cost Guide.

There is also an estimated cost in millions of application-a-quote projects based on Yelp data guides. However, as stated in small print, “Cost estimates are generally for informational purposes only and may not reflect the nature of your specific needs,” which limits their usefulness to consumers. can do.

The following categories are cost leaders for services: domestic services, local services, automotive, event planning and services, pets, professional services, financial services, hotels and leisure, shopping as well as numerous major cities. Dedicated cost leader for specific services. .

Why do we care Custom search filters for services can help consumers save time by showing them businesses that specialize in them.

Themed ads can provide more visibility for businesses that are one of the topics offered by Yelp. Furthermore , According to data from Yelp’s initial experiments, leading businesses with “fast-response” themed ads saw a reduction of about 10% per lead price.

Reviews are important for most local businesses – according to 2020 Bright Local, 87% of consumers look at reviews for the automotive business, 86% look at them for repairs and 82% look at plumbing and HVAC testing. Are the study. Yelp’s new review flow can help reduce friction when it comes to writing reviews, which can help local service businesses improve their visibility on Yelp.

Some of these features are unique to Yelp, which can make it different as a review platform for users – at least, in terms of local services business – and it can be used by Google and other review platforms. Helps to continue the fight against

About the Author

George Nagin is the editor of Search Engine Land, which covers organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, author, podcast host and public school teacher.

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