Content has become a basic tool we use to build dialogue with our prospects and promote online customer relationships. The content should be relevant, valuable and interactive in order to get their attention and engage them in conversation. In fact, content has always been the best way to market.
But with the abundance of information your customers and prospects are overloaded, it becomes difficult for them to find a reliable source of information. The solution is more to build your brand as an expert in your niche by creating content and winning prizes. It is optimizing your content for organic, paid traffic and search site conversions.
By discovering the relationship between SEO, SEM and on-site search, you can begin to improve the experience that your prospects gain when they visit your site.
Learn more by watching Stephen Rachel’s informative SMX next session, Coveo’s Director of Product Marketing. Is.
After this session, you will be able to inform your teams about the value of onsite search and what you need to invest now. Benchmark your site search and find out what skills are key to increasing conversions; Think again about how you design and navigate the user’s journey with artificial intelligence and begin combining your search and web analytics data to better understand customer intent.
Make sure that every visitor you find through organic and paid search finds what they are looking for. Sign up here to learn more about onsite search.