Why is social media marketing important for small businesses and start-ups?
Word of mouth has always been the driving force behind advertising. It is one safe way to increase sales and increase traffic. When it comes to marketing, small businesses and start-ups often do not have the same budget as large companies. Therefore, it is impossible to have a large budget for marketing. Despite this, there are such ways to market their product or service to the relevant audience.
Digital marketing is one of the ways that can help small businesses and start-ups get in touch with potential customers and clients. There are different strategies involved in digital marketing. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, website development, content writing, social media marketing and more.
These methods are valid and necessary to increase sales and increase traffic to your business website. However, social media marketing plays an important role in increasing brand recognition.
If you own a small business or start-up, here are some reasons why you should invest time and effort in social media marketing.
The number of social media users is increasing day by day.
Statista reports that by 2020, around ISK 3.6 billion was active on social media. In 2025, these figures will be 4.41 billion according to estimates. The more people on these systems, the more potential customers you will find. However, you need a marketing strategy to find an audience.
Almost all types of companies, including small and large, have a social presence. The reason is that they can find their customers on these platforms. A lot of companies get traffic to their website from social media.
Social media users are spending more time than ever before.
On average, social media users spend over two hours on the platform. As more users spend time on the platform, companies have a better chance of reaching customers. However, it also means that there is competition. There are social media marketing centers that help start-ups reach their customers. Melbourne Social Media, First Page, is one such digital marketing company specializing in this,
Social media users are looking for products on the platform.
About 54% of social media browsing is for product research, according to GlobalWebIndex. Users are not only researching a product but also participating in a brand. As a result, companies can harness the power of social media to increase brand awareness among people. People tend to follow brands that are in line with their own beliefs. In addition, brands that are active and actively involved in their followers must gain more traction.
Social media cost money to get clicks
Many brands tend to hire social media influencers to promote their product. Influencers and bloggers on social media, such as Instagram, are quite popular. They can skew the opinion of their followers when looking at a brand and its product.
Social media is an important tool for marketers and businesses. It not only provides a platform for small businesses and start-ups to showcase their products, but it also helps them communicate directly with their customers.