White Tags dub from Phoenix Indie Radio Station KWSS

The music industry is spreading unscrupulous The characters, each with their own ulterior motives. Sometimes, you meet a guy like Dubs White.

“It’s the opposite of the polarity of the penis,” says Evan Knisley, drummer at Phoenix’s Wyves. “He would say, ‘If there’s anything I can do to help’ – and that was before he had his radio show.

this show Dubs Private Reserve, on KWSS/93.9, where White spins tunes, gives interviews, and generally uploads local scene. After four years on the job, this Thursday, September 30th ends, as White plans his next move.

Life has been a long musical journey for White. “I’ve wanted to be a drummer since I was a little kid,” he says recently over the phone. “I was probably 3 or so years old when MTV debuted.”

After his discharge from the military, White began playing for teams and later moved to Arizona State. The vinyl record bug was discovered in the early 2000s.

“I’ve been championing vinyl for years,” he says. “The connection between actually pulling the arm and lowering the needle on the vinyl. That pop and that buzz that comes right before the music starts.”

But instead of recording songs, White tried his hand at another music project a few years ago.

“I realized there was a lot of disconnect between the halls and the fans and the bands,” he says. “It was really hard [network] And I wanted to create a website that connects people who are in fashion and lighting with people who want to book bands and bands who want to book clubs. It will merge that together in one place.”

That business didn’t work out, but he hooked White up with Danny Cutler, KWSS host and head of marketing. Cutler says that as their friendship developed, she knew White would be a natural in the KWSS lineup. After appearing on Kevin Gassman’s old show, White Dubs Private Reserve On 7 September 2017.

“I’ve done a lot of local things, old and new school,” White says of what he plays. “I don’t really separate by genre or anything; if I kick the ass, I put it in the show.”

His approach was also born out of his love for the radio era.

“I grew up as a DJ in the late ’70s and early ’80s,” White says. “My dad was a DJ when I was a little kid, and I listened to how [DJs] Then I heard how commercial radio changed it. I wanted to bring that old radio experience. If you say you should listen to this, you can trust me because I care.”

He also had a “proof” of sorts in developing his on-air presence.

“When I play a drum, I go for it like Matt Pinfield from 120 minutes,“He says.” I want to do that really witty description of what this album is about. how it was recorded, studio ambiance; All these inner things that you didn’t know before.”

His efforts paid off, and White was considered by many local teams as their champion in the mighty valley scene.

Click to enlarge Black and white describes the mood.  - White

Black and white describes the mood.

describes white

Chico Diaz, drummer for The Black Moods, says White has been pivotal in getting the bands excited.

“I think it’s very important to have a guy like that around,” Diaz says. “He’s had a positive effect, and a lot of the bands he plays on the radio don’t usually work.”

White also helped create bands like The Black Moods for profiles outside of Arizona.

“He did a lot for us,” Diaz says. “Because we’ve been on the road a lot over the years, it’s hard to maintain that local connection. We can go off the road and have to catch up.”

Knisely at Wyves praises White’s highly social approach to new music.

He’ll either connect us with the band or we can even ask, ‘Have you seen any new rock bands we might not be familiar with yet,’ says Knissley. ”

(White) is quick to avoid credit instead, he says promoting a rich local scene is simply a social responsibility.

“It’s important for any city to provide media and radio coverage to people who are really hardworking,” he says. “You know, everyone starts somewhere. Even the Beatles were a small club band.”

Perhaps the most popular segment on White’s show is Album of the Week, where he and guests spin an entire vinyl record. It was started in January 2018 to commemorate the death of Dolores O’Riordan’s Cranberry. It was an effective way to add to everyone’s attractiveness.

“He’s getting ready, but he just doesn’t feel like it,” Cutler says. “You’re just at his house, getting ready for a beer and just listening to an audio recording together. I think that’s something that’s been lost due to the digital age.”

For his part, White says the vinyl component has helped build better, more engaging shows.

“I build a display based on feelings,” he says. “Doopensubtitles2 en We were so driest last summer, I said, “Let’s do a rain dance.” I YouTube channel showing 10 hours of thunderstorms. She put songs like “Who Will Stop The Rain” from Creedence Clearwater Revival and “Only Happy When It Rains” from Garbage.
As an extension of that, White’s used vinyl to get people to focus on local radio amid the age of broadcasting.

“Corporate radio, and maybe sometimes Spotify, is keeping people in a safe bubble,” White says. “It’s all about Spotify subscriptions or commercial radio advertising. So I understand, but in the same vein, independent radio has a completely different feel. And that’s where I like to have the freedom to be able to push those boundaries for people.”

He adds, “It’s hard [for bands] To stay motivated and keep craving for something that basically leads to financial bleeding and exhaustion. I think that’s the thing that you give back to the community. It’s not about numbers to me. It’s about sharing one person’s art with other people.”

He adds, “I have personal relationships with a lot of musicians in the music scene. And I think [it] It becomes like having a family. It’s everything, you know, the fabric of life.”

Why leave all that behind? White heads to Nashville, to be closer to family. He hopes that once he arrives, he can resume his work.

“I’m pretty sure I can make friends in any scene,” he says. “I can partner with someone who is good at media, recording and video. Maybe we can get our hands together to make a new show.”

White says he thinks of this decision as “close now, but not completely closing the door.” Regardless, he still thought about the legacy of this point in his career.

“I helped spread the joy of vinyl to others,” he says. “The experience of listening to a full vinyl record, doing it on the radio and playing a funky radio…hopefully people hear some old school radio.”

Cutler, who appeared on The Penultimate White Show (September 23) to share memories and spin Green Day American idiot, he says, “It would be very sad the first Thursday of not being there. But he knows he always has a home with us, no matter what he plans.”

Meanwhile, local musicians have a slightly different view.

“He’ll go back inside and we’ll see him more often,” Knisley says. Diaz and The Black Moods agreed, adding, “Phoenix may be leaving, but we’re touring a lot, so we’ll be spoiled.”

If anything, Knisely says, the relocation will only make White an even bigger champion of local music.

“He can still stream and play Arizona bands,” he says. “He’s going to have more bands he meets to get into the mix, and he keeps tagging all these people and getting those posts.”

For now, there’s another show to do. He’s ready to finish the KWSS race in style, with friends and cool tunes.

“I want to have a party,” he says. “There’s going to be all kinds of brutality going on. I’ve had a few hundred musicians over the past four years. I’m going to celebrate with them, and hopefully we can make a show of it.”

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