Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that—while declarative—also invited many new questions. Google’s market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers.





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.