HomeWhat is SEO? | IT Pro Portal.

What is SEO? | IT Pro Portal.

What is SEO? The general marketing term refers to the process of optimizing a web page – or an entire website – to make it as high as possible in search engine results for a particular keyword or phrase – the words that people type into search engines. ۔ SEO simply means ‘search engine optimization’.

What does SEO do?

With a solid SEO strategy, you can make your website and pages appear higher in search engine rankings, which increases organic traffic. Here’s a look at some of the key things SEO does here:

  • Keyword-focused SEO will help you rank higher for specific search terms on search engine results pages. Higher rankings usually mean an increase in traffic.
  • A solid SEO strategy will help you drive more traffic to your website in the future. Once you’ve achieved reasonable search engine rankings, visitors will continue to visit your site with minimal running costs.
  • The goal of technical SEO is to improve things such as page speed (the time it takes to load a page), metadata (data read by search engines), and to increase your position on search engine results pages. Your site code.
  • On-page SEO involves improving your content: including targeted keywords (terms for which you want to rank) and making sure all the pieces are well-written and important to readers. Bring
  • Off-page SEO is a bit more complicated, and involves building backlinks and posting visitors, among other strategies.

How the department can use SEO.