What is it and how to do it [+Examples]

What are some of the ads that keep rent-free in your mind? As a millennial, one of the commercials that has always been in my heart is Britney Spears’ Pepsi spokeswoman, the enduring “Milk Found?” It’s ironic that the campaign (which I and many others now prefer to non-dairy alternatives), and the classic iPod silhouettes.

Not only were these ads great, but they were also incredibly effective. As marketers, we know that if we want to convince an audience, we need to get an emotional response from them. But how do you actually do that?


Before we talk about improving your advertising strategy, let’s take a look at what it is.

Below, we’ll take a look at some of the key advertising techniques you use in your advertising, examples you may cite if you ever need some inspiring and informative advertising examples Are like examples.

1. Carrots and sticks

Man is moving towards happiness, like a horse towards carrot, and away from pain, like a donkey avoiding a stick. When people read or view your ads, “carrots”, or promises of profit, can fill your prospects with hope and force them to pursue this potential sense of happiness. The “sticks”, the chances of harm, create fear in your prospects, which will force them to run away from this possible feeling of pain.

Both tactics can pull your prospects into a story and evoke emotions that affect your desired action. Carrots, like the benefits of a product, motivate people to take action. Lathi, on the other hand, like the anti-smoking campaign, creates fear in people that they should stop doing something special and start doing alternative work. To better understand how to prepare carrot or cane ads, see the examples of insurance copywriting below.

Carrots: “15 minutes of car insurance can save you 15%.” – Jaco.

Stick: “Get all the states. You can save money and be better protected from disaster like me.” -All states

As you can see, Jaco’s advertising uses a small amount of investment that can potentially give you huge benefits as a temptation to buy their product. In contrast, All-State advertising uses the role of “disaster” to intimidate people into stopping using their “inferior” insurance and starting using All-State.

2. The principle of scarcity.

People value things and experiences that are rare چیز something that most people want but can’t achieve بڑھ enhances our sense of self-worth and power. If you use words and phrases that indicate a shortage and create a sense of urgency, such as “special offer” or “limited availability”, you can increase the perceived shortage of your product and consumer demand Are

3. A message in the ad.

To connect people quickly and get them to read or watch the rest of your ad, try to stick to just one message. Highlighting the key benefits or features of your product or offer will make it easier for your customers to understand its value and increase their conversion potential because you are only delivering one message to your audience: The key feature will benefit your customer’s life in some way, somehow

4. Write in another person

Because your prospects primarily care about how you can help them, and consciences like “you” and “you” can add to them on a personal level and help them. That the story you are creating, writing an ad in another person gets their attention immediately and helps them visualize the future with your product or service to improve their lives.

5. Give your audience a sense of control.

The need for control is a biological and psychological need, according to a research study conducted by three psychology professors at Rutgers University. People have to feel that they have control over their own lives.

If you want to give your audience a sense of control, you need to give them the ability to choose. In other words, after reading or viewing your ad, they should realize that they can choose between the option you suggest or the other way around. If they feel you are trying to force them to buy your product, they will be offended by your message.

To give your audience the ability to choose, and consequently, a sense of control, use phrases such as “feel free” or “no pressure” in your ads, such as the Hotwire.com example below. ۔

6. Use call to value instead of call to action.

Call-to-actions are important to take the next step, but the “download now” or “call now” CTA doesn’t always persuade the most skeptical to take action. You need to make sure that the last copy or coupon of your ad is the best.

So instead of writing an unattractive, last line of copy, “download now”, write one that clearly states the value of your offer and offers a glimpse into the potential life of your prospects if they Take the required action, such as this call to value prompting readers to download a blogging ebook: “Click Today and Become a Blogger Tomorrow.”

Encouraging advertising examples.

Ready to see persuasive ads in action? Check out these examples.

1. Nicole

Showing – not telling – is one of the best ways to draw your audience to the benefits of your product and get an emotional response. Of course, Nicole’s paper towels can’t actually turn grapes into raisins, but this ad highlights the product’s absorbent powers so clearly and cleverly, they didn’t have to write a line of imitation.

Convincing Advertising - Nicole Paper Tools.

Image source

2. Heinz.

When it comes to food, the word “hot” has several meanings: being hot and spicy. Heinz brilliantly used the concept of high temperature to highlight the cleverness of his ketchup, and his creative way of pricing his products helped him gain immediate attention.

Encouraging advertising - Heinz.

Image source

3. The world of pasta.

With this clever use of guerrilla marketing, Mondo Pasta straightens out his copy with his creativity – the boy who slips the noodle literally “can’t let go” because it’s a rope tied to a dock. By designing such a visual, unpredictable and literal ad with a seemingly one-dimensional support, people’s eyes cannot leave this ad.

Convincing Advertising - Mundo Pasta

Image source

4. Bic

Another example of guerrilla marketing, Bick takes advantage of an insecure field to highlight the power of his razors. By cutting a small strip of grass in the field, this ad is an unconventional, simple and highly creative way to get people’s attention and highlight razor shaving abilities.

Encouraging Ads - Bic

Image source

5. Siemens

Siemens’ skilled advertising unexpectedly shows the benefits of their products by placing their washers and dryers in a library to show you that they are very quiet, even a librarian needs to be ashamed of them. Will not

Convincing Advertising - Siemens

Image source

6. Pepsi.

“More than Fine” entertained with how Pepsi usually takes the back seat for Coke, especially in restaurants. And featuring a star-studded cast that featured Steve Carroll, Lille June, and Cardi-B (who humorously and passionately supported Pepsi ‘s recovery) dared to call on people to undermine the quality of Pepsi. There was a lot of laughter and convincing the audience. Review their own ideas about soft drinks.

7. Match.com.

The year 2020 has been challenging for a number of reasons. Online Dating Company Match.

Informative advertising.

Informative advertising is a form of persuasive advertising that focuses more on facts. The primary goal of informational advertising is to inform the audience why they need your product instead of appealing to their desires.

It highlights how your product features and benefits solve your customers’ problems and can even compare your product with those of your competitors. Although these types of ads rely on facts and figures to trigger the desired action, the message of the ad is usually well crafted.

To better understand the difference between informative and persuasive advertising, look at these examples.

1. Miller Light.

After Budlight took a few jobs at Miller Light to use corn syrup in its beer during its Super Bowl 53 commercials, Miller Light decided to throw back a few punches. A day later on Twitter, he revealed that his beer had fewer calories and carbohydrates than Bud Light, which helped convince people that Bud Light and Miller Light were actually drinking. There are similar health benefits.

Informative Ads - Miller Light.

2. Cisco Eye Center.

There is an old folk tale that carrots can improve your eyesight, but science has in fact refuted this myth. That’s why this Cisco Eye Center ad is such a creative information ad.

Although it makes fun of this common myth, it still relies on the fact that carrots do not improve your eyesight and that the eye center is capable of providing a standard treatment for your eyes so that Encourage people to do business with them.

Informative Ads - Cisco Eye Center

3. Burger King.

In 2020, Burger King released an ad in which 34 days elapsed on the time of his famous whip. Although it may seem like a strange choice to show its products in such an unpleasant light, the purpose of the ad was to announce to the company that it intends to remove preservatives and other synthetic ingredients from its products so that they Distinguish yourself from important competitors.

4. Calm down

The popular meditation app Quiet has increased downloads by sponsoring CNN’s 2020 US presidential campaign coverage. Through smart product placement in front of an audience that was experiencing stress, the app was placed as a helpful resource for teaching mindfulness during a turbulent time.

Informative Ads - Quiet App.Image source

5. Pigeon.

In addition to making it a popular body and skin care product, Doe has made her audience aware of the importance of physical confidence, and the fabricated negative effects of social media can have a devastating effect on young people’s self-esteem.

In the reverse selfie campaign, Dow has shown how social media users can be tempted to change their appearance for public approval. Other content provided by Dow also shares facts and statistics about social media use and body image.

6. Google.

Last year, Google released a Black History Month ad called “Most Searched,” which was equally informative and inspiring. Showing clips of famous black personalities, each clip reads “Most Searched” to show everyone who is shown and the event shown is historic.

Convincing Advertising vs. Informative Advertising: Which is Better?

Convincing ads and informative ads certainly focus on different aspects of persuasion, but still aim to achieve the same goal: to persuade your audience to take action. So whether you adopt an advertising strategy or something else, remember that if you can trigger an emotional response, regardless of the triggers, your ad will succeed.

Editor’s note: This post was originally published in October 2019 and has been updated for comprehensiveness.

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