What is a pitch deck? (And how to make one)
This is a tool that every startup business needs – a great pitch deck. A pitch deck is a presentation that you will use to help explain or showcase your product or service and potentially drive sales or investment. It needs to be polished and professional to get the job done well.
Today, we’ll take a look at what a pitch deck is, how to build it, and how to create a design that will make people who come in contact with your new business wow.
We’ll also offer some great pitch deck templates along the way to help you get started fast.
What is a pitch deck?
Keeping in mind that the scope of consumer attention is limited, it is best to keep it brief with only the most relevant information.
A pitch deck is a short presentation that startups or entrepreneurs gather to help explain a business idea in the hope of getting funding from investors. A pitch deck needs to be simple and easy to understand, with a professional design and a separate operation for consumers (potential investors).
According to Forbes, the average pitch deck has only 19 slides (so there’s no need to think too much about it) and includes three keys: clear and simple, compelling and easy to operate.
In addition, a pitch desk should explain why you need to get started. You should outline a problem and possible solution for investors. Then back it up with information about your product and market, how you will use the funding, financial information for investors and a clear call for investment.
Even if you don’t have much space in 19 slides to show everything about your company, think of it as an instant sales opportunity. Whether or not you can offer a pitch deck in person. Keeping in mind that the scope of consumer attention is limited, it is best to keep it brief with only the most relevant information.
5 things each pitch deck needs.
When it comes to building the perfect pitch deck, where do you start? The great pitch deck has many things in common:
- Permanent and error-free design.: The slides in the pitch deck should look like they have a professional shape and design that is free from errors. (Read it twice!)
- Something to connect the audience.: Tell a story with words and visuals that engage people and make them a part of your startup. You need to encourage them.
- Suggest Price: What makes your company special, unique and valuable? What should investors expect as a return? Spell it.
- Personality: A pitch deck reflects your brand identity and personality.
- Templates: Don’t redesign the wheel every time you need to adapt or give your presentation to someone else. Create a template for your pitch deck (we have some ideas below to help you get started and during this article) so it’s quick and easy to create a presentation on the fly. You never know where you might be waiting for the right opportunity.
How to make a pitch deck design.
When it comes to building a pitch deck, the rules of design are very simple and consistent with many design concepts that you may already be familiar with:
- Choose a permanent set of elements to use throughout the design. It includes a color palette, a selection of two to three types, and an icon set. Adjust the style and classification for the slides so that the headers look like full body text, image usage and other design elements.
- Limit the number of slides and highlight one item on each slide. Think of a slide as an idea with an image and a small text element. Bus.
- Choose a design that works where you present. Will it be on the screen in a dark room? Or on a computer monitor at the desk? Or just one person watching on the iPad? Make sure the design works where you want it to.
- Save the slides in a universal format, such as a PDF, that will appear and open as you expect.
Slides are required for each pitch deck.
Although each startup is different, there are some slide types that need to be included in almost every pitch deck. (Even if you’re not using them all right now, it’s a good idea to plan for them as you get older and get more funding.)
- Introduction with company name / logo.
- Vision and Value Proposal.
- The problem that needs to be solved.
- How does your company solve this?
- Target market and development opportunities.
- Business model and road map.
- Financial (with chart or graph)
- Team members and bio
- Call for investment, how it will be used and the benefits for investors.
10 pitch deck templates to try.
One of the fastest ways to do all this – and build a great pitch deck – is with a template. Just choose a design you like and customize it. Adjust the number of slides to suit your needs and adjust the colors, fonts, and images to match your content.
A template can save you a lot of time, and there are so many professional and well-designed options out there that there’s no reason for anyone to try it. (Plus, the best pitch deck templates include slides for charts and graphs. Just fill in your data and share.)
Here are ten of the ones we love as inspiration for your pitch deck design.
BISC Key Template
Business Pitch Deck Key Note.
Startup pitch deck template.
Corporate business plan
Union Key Template
Pitch deck Google Slides.
Secret: This is really just a PowerPoint template.
If you haven’t figured it out yet, here’s the secret about the pitch deck. They are really just PowerPoint (or Key) templates that contain a certain type of content.
Need more inspiration? We have a lot of ideas for creating great presentations.