HomeWhat is a logo grid, and why do you use it?

What is a logo grid, and why do you use it?

So you need to design a logo. Where do you start Shapes? Typography? A grid?

The logo grid or construction guide is a popular starting point for many designers who want to create a logo. Using a grid system, especially for a design that can often be extremely large – large or small – can help you create something that has visual harmony, a well-organized aesthetic and purposeful design. Be

Are you in the middle of a logo design project? Learn about logo grid, typography, logo types and much more in our in-depth guide on how to design a logo!

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What is logo grid?

Logo grid

The common denominator in all logo grids is that they use the same mathematical approach.

A logo grid is a tool that helps create shapes with geometric harmony in the process of creating a logo. Logo grids are also often called construction guides, depending on the shape of the grid (or guide) lines used.

Logo grids are often made from an original square grid, as they are used for grid paper as you used in school. But the structure of the logo grid can be greatly enhanced. Some designers use a circular logo grid and others create a unique grid system for each project that includes the distance between “hidden” lines, elements and white space for heights.

The common denominator in all logo grids is that they adopt a kind of mathematical approach, which helps in filling the space and space with the grid in the design process.

Common grid style

Logo grid

Grids are a common tool and have been used in various aspects of design as long as designers have been creating art for printed projects and screens. There are older and time tested grid concepts as well as more modern or even custom grid choices. (Think about your workflow. Do you make mini grids for different canvases? This is a custom grid.)

Some of the most common grid systems are things you may not even think about consciously but use every day, such as the third rule, which is a very common tool of photography. Golden ratio or just one column and gutter grid.

Similarly, if you use the grid for another project, you can use it to build a logo. The big difference when it comes to logos is that the shapes are not fixed to a specific canvas, such as a rectangular postcard or billboard. For this reason, some logos have been developed using construction guides that still adhere to the principles of working on the grid, but with greater flexibility in line shapes and even curves.

Using the logo grid

Logo grid

There are many different options for creating and using the logo grid. The type of grid you choose should be based on the project you are working on and your level of comfort in working with the grids.

  • Do you feel comfortable in the grid structure?
  • Have you designed a grid in the past?
  • How do you feel about breaking the grid?
  • What shape and style are you considering for your logo design?

Once you’ve determined your level of comfort with the grid – most designers get used to working with some type of grid – it’s time to look at some options. While you can make your own, there are some options that are more commonly found, as you can see from the examples in this post.

The benefits of using a grid

Logo grid

I know what you’re thinking: it sounds complicated, why would I want to use the grid? Before you say anything and just write something and say it one day, at least there are plenty of reasons to consider a logo grid or construction guide.

  • Grids help to organize and focus.
  • Grids can focus on making you simple and timeless. Think of the logos of companies like Apple and Shell, which use very simple, classic logo forms.
  • A grid will help you create a logo with versatility. Think of instructions for a little thing like designing an iOS icon, it starts with a grid that you should follow before submitting.
  • Although some think of narrowing the grid, they actually help you design with more flexibility. Grid lines can help you see more options on where to draw and move lines and how to connect pieces in a way that makes sense.
  • Grids can help you better plan and easily coordinate elements like space.
  • The grid can help you add polish to the design.
  • Some grids just exist whether you use them or not the way people view information. (The third grid rule is a good example of this because the way a person’s eyes move into a visual element.) So even when you don’t use a grid, some grid concepts will still apply.

Caution when using the grid

There are also arguments against creating logos using the grid system. You may find that designers are often reluctant to use the logo grid system for such projects.

  • Grids can limit creativity because designers feel “locked in” certain shapes or patterns. This can result in logos that have the same feel.
  • Creating your own grid can be difficult and time consuming. When it comes to using the grid for strangers, there can be a bit of a learning curve.
  • It’s easy to get caught up in the mathematical nature of the grid, resulting in a grid-like geometric outline instead of a real logo.
  • Designers can get stuck in the grid and don’t know when to break the rules of the grid, limiting the design process.

Should you use the logo grid?

Logo grid

Now back to the question asked in the title: Do you use the logo grid?

Well maybe. Every designer is different. I first work with the gut and make a sketch and then put it on the grid. This process gives me an idea of ​​how the logo structurally “sounds” and helps me think about possible changes going forward.

The idea of ​​starting with the grid, even if only for the simplicity of scale, shape and planning is a good idea. Making a logo from the beginning is like building a building. Anything with a solid foundation will work and will be useful for years to come. If you are thinking of corporate branding or something that is part of a brand identity, at least consider the logo grid considering the structural integrity of the design.

This doesn’t mean you have to stick to all the hidden lines and curves in the design, but it will help you think about the process of creating a logo. You can even see something about the design that can benefit from the help of the grid along the way.

Result

Logo grids are an interesting topic for many designers, but it is a topic that is fun to discuss. Just Google “Logo Grid” and you will find hundreds of logo deconstructions discussing whether they fit the grid or are designed freehand. Even Apple’s signature logo has long been the subject of debate.

Like any design technique, logo grids are great for some designers and painful for others. Depending on your experience working with logos, you may like the idea of ​​a custom option and hate working from a basic set of grid lines. Whatever camp you belong to, we can all agree that Graham Smith put it best: “The idea for a logo often comes from the mind or a pencil, not a shocking amount. From guides, grids and beautiful circles. ”

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