Voice-Based Marketing Automation (VBMA) Gaining Momentum with Cutting-edge IVR Solutions

DublinAnd November 24, 2021 /PRNewswire/ – file Marketing Automation – Global Market Path and Analytics Report added to ResearchAndMarkets.com an offer.

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Access to the global marketing automation market $6.3 billion by 2026

Amidst the COVID-19 crisis, the global market for marketing automation is estimated at 3.9 billion USD In 2020, it is expected to reach a revised size of 6.3 billion US dollars by 2026, at a compound annual growth rate of 8.6% during the analysis period. Cloud, one of the sectors analyzed in the report, is expected to grow at a compound annual growth rate of 9.6%. 4.6 billion US dollars at the end of the analysis period.

The growth in the world is set to be driven by the emergence of digital advertising, the increasing use of the Internet and other technologies, and the increasing popularity of social networking. Companies are increasingly relying on digital media marketing techniques such as search engine marketing, social media marketing, online advertising, and mobile advertising while continuing to engage in traditional channels to tap into both worlds.

It is difficult for many companies to ensure that a brand is available, relevant and consistent on social media. Additionally, organizations should regularly update blogs and information while tracking trends and measuring the effectiveness of social efforts and customer interaction. These issues paved the way for social media automation solutions that allow businesses to realize the power of marketing automation combined with social media to drive gains.

After a comprehensive analysis of the commercial effects of the epidemic and the resulting economic crisis, the growth in the domestic sector was readjusted to a compound annual growth rate of 6.8% for the next seven years. This segment currently accounts for 37.3% of the global marketing automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for proper implementation of strategies independently without having to rely on other departments.

The US market is estimated at $1.2 billion In 2021, while it is expected to arrive in China $898.4 million by 2026

The marketing automation market in the United States is estimated at 1.2 billion US dollars In 2021. The country currently holds 29.31% of the global market share. China, the world’s second largest economy, is expected to reach an estimated market size of 898.4 million US dollars in 2026, lagging a compound annual growth rate of 10.6% over the analysis period.

Among other noteworthy geomarkets Japan And Canada, both are expected to grow at 7.1% and 7.4%, respectively, during the analysis period. inside EuropeAnd Germany Expected to grow at approximately 8.3% compound annual growth rate (CAGR) while the rest of the European markets will reach (as defined in the study) 989.3 million US dollars at the end of the analysis period.

In the United States, the emergence of the COVID-19 pandemic had a significant impact on digital advertising during the first part of 2020. However, in the second half of the year, the holiday season and advertising spending by political parties helped offset the losses recorded earlier in the year. general. Thus, spending on digital advertising increased at a double rate for the year.

The increase in online shopping, home delivery and connected TV has helped sustain the market growth. Booming economies, growing employment opportunities, rising income levels, continuous development of cellular markets, increasing 4G penetration, and increasing purchasing power in major nations are driving the growth prospects of the world. Asia Pacific Area.

Main topics covered:


Secondly. Executive Summary

1. Market Overview

  • The advent of digital advertising provides the bedrock for the growth of marketing automation strategies

  • The race between the virus and vaccines intensifies. In the midst of this chaotic battle, where is the global economy heading in 2021?

  • These are times when there are many questions and few answers

  • So how fast or slow do you move?

  • As India burns amid a deadly second wave of double and triple booms, it is clear that equality is not part of global policy to tackle the coronavirus.

  • Progress in vaccinations, why should companies care?

  • With the IMF’s upward revision of the global GDP forecast for 2021, most companies are optimistic about the return of the global economy

  • A retrospective review of 2020 as the worst year in human history that left the world in shambles and industries and markets upside down

  • How is marketing and advertising affected by the epidemic and what is the new normal?

  • Changing digital marketing strategies in times of pandemic

  • Driven by the pandemic to survive, companies are scrambling to expand their online presence

  • Digital and personal experience gain prominence

  • Marketing Automation – Definition, Scope, Benefits and Importance

  • Recent market activity

  • innovations

  • Worldwide Trademark

2. Focus on identifying players (total 252 tokens)

3. Market trends and drivers

  • As social media marketing has become mainstream, it’s time to adopt automation technology solutions

  • The astonishing rise in e-commerce and mobile commerce boosts the business case for marketing automation

  • Pandemic fast-forward e-commerce growth

  • E-commerce sellers ramp up adoption of email automation technologies and solutions

  • Postal users (in millions) for the years 2020, 2022, 2024 and 2026

  • Voice-Based Marketing Automation (VBMA) Gaining Momentum with Cutting-edge IVR Solutions

  • Customer service automation is the first step towards shaping brand experiences

  • Automated telemarketing gains in favor of

  • Healthcare consumption drives demand for IVR in healthcare industry

  • Prescription packaging through IVR is gaining prominence in the competitive pharmaceutical retail market

  • The role of big data in marketing automation is getting bigger

  • Chatbots or virtual assistants are rising above the horizon

  • Machine learning and AI-powered platforms to personalize customer experiences

  • Cloud-based marketing automation to gain ground as businesses increasingly reach customers through digital channels

  • The growing focus on a mobile-first approach is creating powerful opportunities for mobile marketing automation

4. Global market perspective

Third. Regional Market Analysis

Fourthly. Competition

For more information about this report visit https://www.researchandmarkets.com/r/hr9d0u

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