The integration – a first for the transportation giant – will allow people to book an Uber ride without having to download the company’s app. Everything from user registration and transportation booking to getting a trip receipt will be managed within the WhatsApp chat interface.
The statement added that the service is underway first in the northern city of Lucknow, and will be expanded to other Indian cities soon.
“We want to make it easy for all Indians to take a trip to Uber, and in order to do that we need to meet them on platforms they feel comfortable with,” said Nandini Maheshwari, Senior Director of Business Development at Uber APAC. Statement.
With nearly half a billion users, India is the largest market for WhatsApp.
Uber said that passengers who book via Whatsapp will have access to “the same security and insurance protection features as those who book rides directly through the Uber app.”
Some of these features include the ability to speak to the driver anonymously using a masked number And Obtain the vehicle’s license plate at the time of booking.
“Uber’s experience on WhatsApp is simple, familiar and connected to users and has the potential to accelerate Uber adoption with a new class of riders in India,” Abhijit Bose, President of WhatsApp India, said in the statement. He added that the company is in the process of creating more “customized solutions for products and services across sectors in India”.
The service is only available in English, but it will be rolling out in Hindi languages soon.
Uber said India was “one of the company’s largest international markets,” but declined to share the number of users in the country.