Top 5 Marketing Lacks | the study

  • Home / Blog / Top 5 Marketing…

Top 5 Marketing Lacks | the study

Some of the senior executives described the performance of their marketing team in 2020 as excellent or exceptional, and 45% described it as moderate. According to Recent research from CMO Council.

Reports The survey was based on data from 120 senior management executives in companies of various sizes and industries.

When asked about the leadership gaps and openings in their marketing organizations, business executives listed key areas where they see the need for more skills, expertise and ability.


The survey also asked what business leaders are looking for in the areas of performance and value creation to find marketing.

Top 5 Areas for Marketing Improvement

According to business leaders, the solution cannot be door-to-door: too many executives Said Interim or partial marketing leader Basically the value can be increased by introducing new ideas and ways of thinking in the marketing department.

Interim marketing leaders can help marketing teams

Other Results From the study:

  • Increasing revenue and sales for marketing is the top supply, with 80% of survey respondents reporting that consumer attainment and profit are almost second (71%).
  • 69% of business executives say they have extreme or moderate confidence in their marketing ability to lead growth recovery in 2021.
  • Say 84 say They are in close contact, permanently, or in rapid communication with their marketing team.
  • Collaboration and alignment between business lines, operational areas and marketing is considered to be close, balanced, efficient, and well coordinated by 37% of respondents. Eighty percent say it’s getting better all the time.

About research: Reports The survey was based on data from 120 senior management executives in companies of various sizes and industries.

Write a Comment

Your email address will not be published. Required fields are marked *

x