Tips for hiring a social media manager – RISMedia |
While there are plenty of tools to help agents manage their social media marketing plan, it’s still too much to handle alone. If this sounds familiar, then it may be advisable to hire a part-time or full-time social media manager.
Finding and boarding someone to control your presence and social media policies can be daunting. However, if done right, it can take the digital presence of realtors to a new level.
From assessing the skills that a candidate should have to knowing what to pay them, here are five things to keep in mind when hiring a club manager for your team.
What is your goal?
It is essential to find out what you want to achieve. Want to increase your followers from 100 to several thousand in a few months? Or is it more important to improve the quality of the content on your website?
However, set goals and timelines as you develop your social media policies. These goals will serve as a benchmark and a turning point for your new hires. Having defined plans will also help determine if you need a full-time or part-time manager versus freelancers or third-party services.
To know the role
While the title may provide some insight, it is important to understand what a social media manager does.
They help create and create images and videos for your brand on social media while also managing calendars and publishing schedules.
This role also focuses on your community management and customer service needs by engaging with your followers and keeping you up to date on developments and best practices for each platform
Finally, they track data and analytics from each of your platforms, which you can then use to inform about tweaks in your marketing strategy to best position your brand to succeed on digital systems.
Finding the talent pool
Admittedly, job boards like Indeed and LinkedIn can be a good starting point when looking for candidates, but those are not the only sources of talent.
For example, social media groups can provide good advice or you can try it on independent marketplaces like Fiverr. Local universities can also provide ready-made candidates in the marketing field to work with companies on the experience.
Lastly, do not be afraid to use your network. If you notice a co-worker or peer who is crushing it on social media, ask them who is handling their policy. The best case scenario is that you get a referral to their social media manager who, if they are part-time or self-employed, may be willing to take on extra work.
Valuable skills and experience
A social media manager should have a combination of experience in planning, managing and implementing social media marketing methods across different types of social media. They should also be experienced in the use of various analytical tools and report results and possible policy solutions.
Writing and producing material is important for the role and candidates should also have a creative side with a sample of their work that they can draw up. Ask for their possessions or samples to review along with your resume and cover letter.
There is no such thing as a perfect candidate, but these skills combined with a willingness to learn and grow are good recipes for a successful candidate.
A solid job description is a great way to get the attention of outstanding candidates. When creating the job description, be sure to outline the position, daily tasks and expectations you will have and the skills you are looking for in a new job.
Sell your business and the benefits of working with you and your brand. Candidates who end up in your listing should get an exciting read about your company and plans for the role.
Also, be aware of the market share of social media executives. Depending on their experience and market, $ 20 to $ 27 per hour tends to be a general range.
Note – this also includes changes for consultants, agencies and freelancers.
Jordan Grice is the Assistant Editor of RISMedia. Email him your real estate news firstname.lastname@example.org.