Tick ​​tock, dealing with Shopify, involves app shopping.

E-commerce platforms TikTok and Shopify said Tuesday they are working together to add the ability for consumers to make direct purchases in the TikTok app for the first time.

TikTuk is widely known as a video app that provides entertainment and memes. Consumers have not been able to buy products directly in the app, although there are many influential people in Tik Tok who often talk about clothing, make-up and home products. Instead, users have only been able to buy goods tick tock through ads on the app.

But under the new partnership, Shopify merchants who participate in a pilot program will be able to add shopping tabs to their profiles and link to products in tic-tac-toe posts. Shopify said it expects to expand the feature to all its merchants this fall.

Tik Tok joins app shopping offerings with Instagram and Facebook, part of a major shift toward what is known as social commerce خرید buying products directly within a social media platform such as Creators are looking for new ways to make money from their audiences.

“Social commerce is important because it’s a new town square,” said Harley Finkelstein, president of Shopify, in an interview.

Blake Chandley, president of TukTuk Global Business Solutions, said the move in app purchases reflects how people already use the app to find products. The app has encouraged two-thirds of consumers to shop even when they weren’t planning to do so, according to a survey by TuckTalk, a London market researcher with Walnut Unlimited in the fall. ۔ The hashtag #tiktokmademebuyit has 4.6 billion views.

One of the merchants who are part of the new pilot program is Kylie Cosmetics, Kylie Jenner’s make-up and skin care brand, which has over 2 million followers. Ms. Jenner’s personal tick tock account has 34.9 million followers.

Social media is where I grow my audience and community, “Ms. Jenner wrote in an email.” The ability to buy my products directly on these platforms is very important because our audience is going there first. “

Shopify said its social commerce channels, including TikTuk, Facebook, Instagram, SnapChat and Pinterest, grew by 76% from February 2020 to February 2021. In total, Shopify works with 1.7 million merchants.

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