Think crypto is just for geniuses? This is BS, says Challenger brand’s first campaign

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Think crypto is just for geniuses? This is BS, says Challenger brand’s first campaign

Cryptocurrency has created a mystery, but the new brand wants to disrupt the category by making crypto accessible to everyone. Cabaltal, a wealthy company specializing in cryptocurrencies, has launched its first campaign with the message that anyone can understand and participate in cryptocurrencies. An irrational film produced by TBWA Singapore, “Corrupt ….

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