The ‘Wheel of Time’ shows why Amazon is betting on fictional content.

  • The fantasy series “The Wheel of Time” is a huge hit for Amazon Prime Video.
  • Amazon is committed to creating more sci-fi and fantasy genre content.
  • Its strategy is significantly different from Netflix, as Netflix focuses on local content.

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Amazon’s new fantasy series, “The Wheel of Time”, is fast becoming a hit for prime video.

Jennifer Salke, head of Amazon Studios, recently told Deadline that the series, which began on November 19 and is based on a series of Robert Jordan novels, was the premiere of Amazon’s biggest series of the year.

Although it did not provide specific audience numbers, third party data supports the notion that the show has a global audience.

On all platforms, it was the world’s most “on demand” TV series last week, topping HBO’s own fantasy hit “Game of Thrones” on all platforms, according to data company Parrett Analytics. The company measures audience demand, which reflects engagement or desire with a series, or overall popularity.

This is a big win for Prime Video when Disney + surpassed it in Q3 as the No. 2 platform in actual TV demand share.


According to parrot analysis.

It’s also good for Amazon’s upcoming “Lord of the Rings” TV series, on which it spent 46 465 million for the first season alone, including حقوق 250 million for rights, according to the Hollywood Reporter. Included.

“Amazon Prime Video lags behind in demand for digital originals in 2021,” said Wade Payson-Danny, a parrot analyst. But he added: “The wheel of time gives Prime Video some momentum it needs to move forward in 2022.”

Amazon has had success with other genres of TV, such as the comic book series “The Boys” and the sci-fi series “The Expanse”, with the final season set to begin this month. According to Deadline, the hit is close to an agreement for the rights to the “Mass Effect” TV series based on the sci-fi video game franchise.

“You’ll see us investing in all kinds of fantasy genres,” Salke told Deadline.

According to data firm Ampere Analysis, Amazon has ordered 15 live action sci-fi and fantasy shows in 2019 and 19 in 2020. With 11 commissions so far this year, the numbers have dropped, but based on the success of “The Wheel of Time” and Salke’s comments, we can see the numbers rise again in 2022.


“The Witcher.”


Amazon’s rise in sci-fi and fantasy will help it compete with its biggest competitors, Disney + and Netflix. The former is taking advantage of its Marvel and “Star Wars” IP, while the latter has IP-dedicated teams that can create hit franchises or events. The second season of Netflix’s hit fantasy series “The Witcher” is starting this month after a gap of two years.

But Netflix and Amazon’s style strategies differ in a significant way, and it reflects how Netflix is ​​far ahead of the streaming competition in the international hit race.

According to Ampere Analysis, 63% of Netflix’s upcoming live-action sci-fi and fantasy slate is being produced outside the United States, with its largest source in South Korea, its largest TV series “Squid Game”. Is home.

According to Ampere Analysis, more than 86% of Amazon’s upcoming style slates are US productions.

“While Netflix is ​​pursuing greater localization across the board, Amazon is relying on advanced, highly imaginative sci-fi export capabilities to increase subscriber interest in its key global markets,” said Alice Thorpe, Empire Analysis. The analyst said.

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