The ultimate guide for LinkedIn groups.
You know them on LinkedIn – professional, polished, responsible brother in the social media realm. With over 722 million social network members, you definitely already have a profile.
The unique thing about this social network is that its users are focused on professional relationships. This means that LinkedIn users are ready for social sales, and there are plenty of opportunities to find, connect and build relationships with potential prospects on the network.
LinkedIn groups are a great way to connect with people in your industry and get the most out of this large network. Let’s find out what they are, how to join one, and some of the best ways to follow.
What are LinkedIn groups?
LinkedIn Groups is a dedicated place for professionals to share skills, seek advice and build meaningful relationships. They have been around for a while, but, as the trend of social media moves more consciously towards self-selected communities, their importance grows.
Groups LinkedIn represents a targeted opportunity to build your personal brand and professional community on them.
Only members of a given group can view, post or comment within this group. Groups can set their own admission criteria and set up an admin as a gatekeeper.
By default, your group affiliation appears under the ‘Interests’ section at the bottom of your LinkedIn profile. You can edit visibility for specific groups – one of the many ways to customize is that your LinkedIn profile represents your personal and professional brand.
Unlisted groups do not appear in search results, and only peer group members will see group information on your profile. These more private communities require a direct link or admin invitation to access.
Great ways to visit LinkedIn groups.
To get the most out of LinkedIn groups’ communities, be a good community member. AIn this ecosystem, your golden rule is to let your work and your insights speak for themselves – from self-promotion or clean spam.
Other great ways to become a valued group member include:
- Enter the first part. – Add value to the group. It builds trust and makes it more valuable. You Long term too. Jumping to a non-topic post or link to your content is a great way to ban or pan. [/ignored].
- Listen and keep engaged. – Unless you are the founder and creator of the group, remember that you are joining the ongoing conversation. Take some time to listen and watch. Focus on who recognizes the topics, accents, and groups as experts or officials. Try liking and commenting on some posts before you express some contradictory or opposing views.
- Encourage discussion. – Ask questions. Then listen and answer, try to move the conversation forward.
- Keep it professional. – People are on the platform for work, remember? If you don’t tell a colleague or your boss in person, don’t say it here.
- Think before you link. – LinkedIn is very clear about this. Any URLs from commercial sites that attempt to sell a product or service will be reported and removed, as they will be redirected to inappropriate / spam-like content.
- Use a tool. – Want to take advantage of the time when you associate yourself with the LinkedIn group and its special community? pay attention. Lead jet. It’s a browser extension that helps salespeople work faster and more efficiently. You can also take advantage of HubSpot’s integration with LinkedIn Sales Navigator so you can keep track of your LinkedIn prospects.
How to find groups on LinkedIn
- Find groups directly in the search bar.
- On the search results page, click the ‘Groups’ filter option.
- View groups and click on the groups you are interested in joining.
Find groups directly in the search bar, just like you would find connections, companies or anything else on LinkedIn.
On the search results page, click the “Groups” filter option.
View groups and click on the groups you are interested in joining.
If you are not sure which group you want to join and you want to browse all the groups on LinkedIn, try the LinkedIn Groups Directory.
This is basically a shortcut to the Groups Search Results page and allows you to browse over 2 million active groups.
The downside of this option is that you can’t filter your results by industry, region, interests or connection.
How to join groups on LinkedIn
You can join a group on LinkedIn by clicking “Apply to join” on a group’s home or profile page.
Your request goes directly to the group admins, who evaluate your fit for the group.
If a connection invites you to join a group, just click ‘Accept’ on the invitation from your inbox or notification screen, as you would request a standard connection.
Where are my groups on LinkedIn?
You can find the groups you belong to by clicking on the ‘Work’ grid on your navigation bar, or by visiting LinkedIn.com/groups.
LinkedIn groups affect the appearance of your LinkedIn profile in many ways.
As mentioned, people who view groups can see which of their connections are already members. As seen in the example below.
In addition, the ‘Interests’ section at the bottom of your profile shows your interests, including your group membership.
If you’ve been on LinkedIn for a while, you may have some old or inactive group membership. You can skip groups and adjust what appears on your profile that no longer interests you.
Want to keep receiving messages from some groups but don’t want them to appear on your profile? There is a feature to it.
On the page listing all your group affiliations, click the three dots to the right of any group listing and select “Update your settings”.
Once you land on this page, change the “Display group on profile” to “No” which retains your subscription but hides it from the ‘Interests’ section of your profile.
This ensures that only fellow members or people who are directly looking for this group can potentially see your affiliation.
Unlisted groups, on the other hand, are not publicly searchable and will not appear on your profile, except for other members of the group. Potential members can view or access the group only after receiving an invitation from an existing member or admin.
The best groups to join LinkedIn.
Regardless of your industry, role or purpose for joining LinkedIn groups, there is no shortage of recommendations tailored to the best possible groups.
Start searching for groups that match your industry and interests by searching for relevant topics, keywords, or phrases.
It is also helpful to think beyond immediate or explicit professional commitments. Don’t limit yourself to just joining groups directly related to your industry. Alumni groups are often particularly active and helpful – especially if you are trying to enter a new field or establish a relationship in a new area.
Find groups that relate to your ideal customers. Then, become an active, engaged member of the groups you join to maximize your potential for meaningful networking and social sales.
Start with one or two groups in your industry, and the other depending on where you went to school or personal interests.
Think of them as digital versions of groups and spaces that you might consider viewing offline. Start observing conversations, find ways to engage, and figure out how you can fit into the group’s community.
Editor’s Note: This post was originally published in January 2021 and has been updated for comprehensiveness.