The most popular social media marketing platform for small businesses
June 28, 2021
6 min reading
Opinions expressed by Pioneer contributions are their own.
Creating a solid social media strategy for small businesses requires a lot of imagination and hard work. A small amount of planning also goes a long way. Over the past 10 years, social media use in the United States has grown from 7% to 65%. Quick approval on platforms like Facebook, Twitter and Instagram means that companies can not ignore social media. There are so many options for finding potential customers. People spend an average of 145 minutes a day on social media. This is a significant opportunity to attract the attention of potential buyers.
When you are a start-up company or a small business, you do not have a marketing team ready to tackle every platform; therefore, you must use your time and advertising revenue strategically. Do not be afraid. Social networking does not have to be complicated for small businesses; you only need to follow the basics to get started.
Make a plan and set goals
Many small business owners know that they “have to” use social media to grow their business, but why stop there? What are the goals of your social media policy? It is easier to set a plan to achieve your goals if you have it clear. SMART (specified, measurable, feasible, relevant and temporary) helps you set goals because you know the exact goals and deadlines.
Related: Beginner’s Guide to Social Media Marketing
Do not outbid yourself
Some small business owners are overwhelmed because they think they have to become a media company that creates movies, blogs and podcasts to keep the forum up to date. They seek to implement all viable methods of marketing on social media for small businesses and eventually spread too thin. Outcome? You can dilute your marketing efforts. Therefore, I recommend that you start with a few essentials, understand them thoroughly, and then develop into others.
Remember: This is about quality. It’s not enough to be visible on social media – Customers want attention from companies they love too.
Consider the needs of the audience
It’s all about getting to know your customers and sending what they like. Just talking about the company is a mistake that companies make on social media. They promote their products, services and staff but forget to provide their customers with services.
Your customers are not looking for you to produce ads. They want valuable content that will help them solve their problems and your service is most likely the solution they need.
Related: 8 Ways To Increase Your Audience To Millions Of Followers
Participate, learn, share
The best way to increase your followers is to share them with others in the same field. Connecting to social media can help you reach a wider audience without having to share directly with competitors. Share valuable content that is useful to the industry, not just customers or followers of a single company – make sure it helps everyone.
Communication is key
Take part in the conversation and know what your audience wants to see and hear. Your writing should be informative, inspiring and promising, but seek to encourage action in every work. Regardless of the type of business – whether it is related to a product or service – always include feelings that the customer finds in the brand message. You can effectively connect with your audience by submitting your definition of success and inviting them to share it.
When someone answers a question, you need to keep the discussion going. After all, he or she has taken the time to say “yes” to your brand. Are you aware that only 10% of messages and comments made on corporate social media sites get responses? Each social media policy should take the time to respond to comments and messages from customer groups. This participation makes social media a sales funnel for companies.
Use surveys on Instagram, Twitter threads and live Facebook to communicate and build two-way communication with your customers. Social media offers branded opportunities to get honest and valuable customer feedback like no other. It also helps you build brand loyalty by letting your customers feel involved.
Related: How social media is changing technology
Make a plan
You run a business so every minute counts. But how can you be consistent? By planning positions in advance, you can use technology to your advantage. You stay steady and save more time. A social media marketing plan for small and medium-sized businesses should include a day to sit down and organize your social media posts for the month.
When to publish?
Many business owners wonder how often they should publish when creating a small business social media plan. Of course, it depends on the social media you use to communicate with your audience. Here are some tips on how to post on social media:
- Instagram: Daily stories and regular posts will increase connection and participation.
- Facebook: Your customers are engaged once a day if you publish.
- Twitter: Organize numerous tweets every day when you know you have an audience online.
- LinkedIn: Promote relevant content several times a week. LinkedIn is successful.
Should you pay for posts?
As always, business owners are concerned about the biological scope of the algorithm. But why are we so interested in this number? Some companies even try to push the system and increase their distribution by using SMM panels to indicate popularity.
In his book, social media expert Gary Vaynerchuk, an early investor in Twitter and Snapchat, says, “Strengthening current members offers more rewards than reaching a cold audience in the first place.”
It’s probably better to pay a little bit to reach a warmer audience than to reach out to individuals who have never heard of your brand.
There are so many different ways to make your social media work; it’s all about understanding what’s right for your customers. The only way to be sure is to get started. Try different methods. A healthy A / B test should be included in every small business social media plan.