The Google Ads API Performance Max supports campaigns, keyword planners and recommendations.

The Google Advertising API has been updated to support Performance Max campaigns, keyword planners and recommendations, the company announced Friday. In the announcement, Google also reiterated that the AdWords API will no longer be available from April 2022, at which time it will be replaced by the Google Ads API.

Why do we care

These updates add more flexibility to the Google Ads API and use cases. Keyword Planner can help advertisers identify keyword ideas, and by supporting it within the API, PPC professionals (and potentially SEOs as well) are more likely to make better use of this data. can.

Although Performance Max campaigns are already designed to be easy to manage, having API support means that some advertisers simply go to the Google Advertising web interface to make adjustments to their Performance Max campaigns. Will not be required.

In addition, the depreciation of the AdWords API was first announced in April 2021. Marketers need to make sure they are ready to switch to the Google Ads API before the April 2022 deadline.


About the Author

George Nguyen is the editor of Search Engine Land, which includes organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

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