HomeThe future of Amazon, Instagram, and Walmart e-commerce advertising.

The future of Amazon, Instagram, and Walmart e-commerce advertising.

  • Amazon, Walmart, InstaCart, and other retailers want to grow their advertising business.
  • To learn more about what this trend means, sign up for our event on September 16 at 12 noon EST / 9 AM PST with Tinuiti, Jungle Scout, Bobsled Marketing, and Cure Hydration.
  • If you are an internal subscriber, you can sign up here.

Retailers want a big chunk of advertising dollars.

Amazon has long dominated advertising budgets as big brands such as Procter & Gamble and Unilever promote their products on e-commerce platforms, but a growing crop of retailers is now fighting for advertising budgets.

Markets such as Walmart, Target, Walgreens and InstaCart and Goff have expanded their advertising business over the past year as a way to get into Amazon’s advertising business and offset thin retail margins.

EMarketer estimates that e-commerce advertising was a 17.4 billion industry in the United States last year.

Please join our Senior Reporter Lauren Johnson and executives from Jungle Scout, Bobsled Marketing, Cure Hydration, and Tenoty to discuss the future of eCommerce advertising, including how platforms are handling ads. How advertisers fund campaigns, and how-to-commerce advertising is measured.

The hour-long discussion will take place on September 16 at 12 noon ET / 9 AM PST.

Meet our panelist:

  • Lauren Picasso Is the CEO and founder of Cure Hydration.
  • Connor Foley. VP of the Jungle Scout.
  • Elizabeth Marston. Tinuiti is the Senior Director of Marketplace Strategic Services.
  • Carrie Masters Babsled is the CEO of Marketing.

Topics under discussion include:

  • How to choose an e-commerce platform for advertising.
  • What are the tactics that Amazon, Walmart, InstaCart and others are using to win more advertising dollars?
  • How advertisers measure ad performance on e-commerce platforms.
  • What to expect for holiday 2021 advertising plans.

Experts will also take questions directly from the audience.

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