Through analytical insight.
August 26, 2021.
Search engine optimization (SEO) has changed over the years. The evolution of technology has largely been the cause of this change and has influenced the way an expert SEO agency can help clients achieve their goals.
This article takes a look at some of the ways in which technology has influenced the development of best SEO practices.
The beginning of a new era.
Desktops became more popular in homes in the 1980s. But it was the Internet that really changed the way people used desktops. The World Wide Web project was first proposed by Tim Berners-Lee in 1989. As web users began to grow in the mid-90s, search engines began to help users navigate it. Yahoo! Came in 1994 and Google launched its services in 1998. Search engines started cataloging websites and made it easier to find information.
Initially, SEO highlighted a number of practices that are now considered bad behavior by both engines and SEO agencies. Things like keyword stuffing and excessive tagging lead to higher search engine rankings. These days, engines will penalize you for doing so. Content marketing was not about quality but about quantity.
Improving keyword methods
As the use of the Internet increased, so did the production of data. Technology has reached a point where data collection has become easier. With the introduction of social media sites in the early 2000’s, the focus shifted to online information sharing. We started using the internet more to share things. The Internet and computers in general did not mean just getting information or doing business. They were tools for entertainment and communication.
Not surprisingly, the best SEO practices began to focus on data. Google introduced its first algorithm for filtering search engine results in the early 2000’s. While keywords and other initial methods were still one thing, the quality of your content became increasingly important.
In 2005, personalization also entered the equation. This is when people started seeing different search engine results depending on their personal web usage and preferences.
Google began adding results from various sources to its website rankings in the early hours of statistics. This meant that SEO was not just about improving your website. Companies had to make sure they also improved their social media, photos and videos. The idea of having an SEO agency helps your business become more prominent.
Introduction to Smart Devices
Smartphones have been another great technology for shaping best SEO practices. After the release of the iPhone in 2007, the device entered the market on a large scale. Technology did not immediately change how companies had to improve for SEO. But as smartphone technology improved, these devices began to change online marketing.
It was a device with technology like 4G that changed SEO. If you look at the current statistics, about 90% of the global Internet population uses mobile to connect. This means that websites have to be adjusted across different devices. Improving your content for mobile is one of the most recommended ways in the industry. You will not find an SEO agency that will not recommend it.
Voice Search is another exciting technological advancement that has become more prominent. Google announced Voice Search in 2011, at the same time as Apple’s version. The best SEO practices began to focus on localization, conversational tone, and structured data.
Enter Artificial Intelligence (AI)
The most recent technological advancement affecting SEO practices is AI. Most smart devices use AI, and various AI technologies are part of the business world. Companies can use smart AI tools to collect and analyze large-scale data. These technologies are also cheaper.
The effect of AI on SEO is best illustrated in the personal nature and marketing of websites. Content marketing is no longer a public purpose. You can create more personal influence where people are targeted. AI can be a powerful part of building a strong SEO strategy. You can use it to learn about your campaigns and market trends.
What will SEO methods look like in the future?
Technology has always played a role in how you practice SEO. It will continue to change for the better in the years to come. Predicting the future is not an easy task. But there are trends that are already shaping up SEO.
AI, and in-depth education in particular, are technologies that will continue to influence SEO. Most SEO agencies have reacted to the implementation of SEO in the past. But deep learning will turn SEO into a more predictable practice. It’s not hard to imagine real-time SEO in the future. Real-time data can help companies improve their content creation and marketing methods. An expert SEO agency can look at trends and help your business take advantage of them before the competition.
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