The changing sands of the SERPs shortened Tuesday’s day.

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Good morning, Marketers, I was at a climbing gym last Friday when I suddenly heard a semi-familiar tone all around me.

It was a severe notice for Henry to turn off everyone’s smartphone at the same time. I tapped on the notice and I was taken to Google’s Mobile SERP, where I was shown the top SOS alert, followed by the latest articles in Top Stories Carousel, a map of the expected hurricane route and Links to Local Resources – A page of more useful results than 10 simple, nostalgic days.

The layout and interface of search results pages has changed dramatically, even in the last few years: There was a field day in the industry when Rand Fishkin published that more than half of Google’s searches ended without a click. Last year, I documented how Google adjusted its Corona virus-related results pages in response to an epidemic spread across the United States and, just last month, shared its roadmap for Google’s Pando Nike MUM. To sit with me and see what the search results might be in the future.

Changes are needed, as well as the nature of the queries – it should be expected that our audience uses the interface they use to find out. I don’t expect any of you to optimize for storm warnings, but it’s always worth taking a look at the experience presented on these results pages because, one day, they’ll Can be created on the page. E.g.

George Nagin,
Editor.

Ch-ch-ch-ch-ch-changes.

Google said that in 2020, it made 4,500 updates to Google Search. These changes can be ranking changes, user interface changes and more. By comparison, in 2019, Google made 3,200 changes to search. Going further back, in 2010, we covered that Google makes about one change a day.

Google has also launched a “completely redesigned SearchWorks website” that explains the ins and outs of search. In the 2021 version, it “updated the site with the latest information, made it easier to navigate and bookmark sections, and added links to additional resources that make search work and share answers to common questions.” Do. “

Why do we care It’s nice to see how much Google Docs changes from year to year. It is also good for search marketers to take a look at how Google search works and what language Google uses to describe the search engine.

Read more here.

Advertising on search engines other than Google.

Search marketing can be easy to compare with Google marketing, because, well, according to statistics, it is. But that shouldn’t be the case. Above all, by focusing on Google, we maintain a cycle that ignores the value that smaller competitors are offering and puts search at the top.

We cannot write off the failure of these small search engines as evidence that they were a bad product. It’s a lot easier, and we see that Google and other nearby monopolies use their status to justify a “natural” monopoly.

The dilemma is that search engines need revenue to grow, which, in most business models, comes from advertisers. And advertisers need consumers, who come with growth. This is the situation with chickens and eggs. Which comes first: development or advertisers? What else can you consider for advertising:

  • Ecosia: An eco-friendly, privacy-based search engine that plants trees during your search.
  • Brave Search: Launched as a browser and recently expanded in search engine space.

Read more here.

Dirty SEO Part 1: Visiting Site Consolidation Migration.

Macy’s SEO is a new search engine land column that includes small and large, unequal tasks involving the auditing, planning and optimization of websites using Martick’s new domain as a case study.

“I recently joined the Third Door Media Team to clear up these issues arising from the marketing land and the consolidation of Martic Today. The new site needed someone to get into things and move on. Lead the way, ”writes New Door Media Content and SEO Manager.

As Corey moves on from the dirty side of SEO and this website migrates to the reforms needed to help it achieve its goals.

Read more here.

Adoption of Google Search, Bing Webmaster Tools and agreement with title tags in WFH scheme.

Stick to the status of the title tag. For those who think. What’s the deal? With the title in Google search, Brody Clark has published an excellent commentator, complete with the FAQ section below.

Do you use Bing Webmaster Tools? Eli Schwartz posted a post. Twitter survey Asking if SEOs ever log into BWT. There are still two days left to participate, but when I last checked, half of the respondents said, “No.”

“Why does everyone want to work from home?” “The reluctance to return is causing friction,” said Tom Fishburn, creator of the marketist.

The burden of sending our children back to school this year.

“Enough for parents to shed tears, except that I know every parent ran away a long time ago,” wrote Dean Sinker. Atlantic Ocean.. Tears are gone, energy is gone, patience is gone. With this 18 months of money, we have managed our children’s lives in the best way we can, as we can by giving up our lives. It was unbearable then, it is unbearable now, and no matter how fresh hell has come this academic year, it will still be unbearable.

The main point of Sankar’s article is included in the four-word title, “Parents are not right.” I chose to shed light on this today because, chances are, you have some co-parents or you yourself, parents and now we’re back in season from school.

Sending our children back to school while cowardly cases are on the rise, masking remains a battleground and vaccines are not available for children under 12, far from the improvements we had hoped for a year ago. had been. Sankar describes it as a “monkey’s paw situation” because, as a parent, I’ve only wanted my children to go to school for a year and a half – for them and for me – but not like that. ۔ ”

Although we all like to see ourselves as professionals, there are things that are more important than our jobs. In this case, the welfare of our children. These concerns are likely to have an effect, and businesses need to recognize that everything from practitioners to C-suits. No one has ever had to do what parents are doing in 2021, especially since, unlike in the previous year, distance education in many areas seems off the table.

“All of this and the parents expect to get better somehow. Maybe we can lighten the load by acknowledging what the parents around us are experiencing and maybe helping them,” Sankar wrote. Find ways to do it where we can.


About the Author

George Nagin is the editor of Search Engine Land, which covers organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, author, podcast host and public school teacher.

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