Ten years ago today, Steve Jobs resigned as Apple’s CEO.

At around 6:30 pm on August 24, 2011, Steve Jobs resigned as Apple’s CEO. I remember sitting in my friend’s room when the television changed the breaking news. I was only in middle school at the time, but Steve’s influence was already too much for me. It was a difficult moment. As a kid, I used to put the wrong key notes on my family iMac and present my product ideas to an imaginary audience. I remember making movies about it at Apple Camp at my local Apple store. Her pictures also decorated my wall. He was my hero and I knew the moment he resigned it was the beginning of the end.

Since January 2011, Steve has been on another medical leave because of problems with his liver transplant that he received in 2009. Fans of all of us knew that Tim Cook was in charge and that he was more capable as a leader. . In the years leading up to this moment, Tim has been on the key stage more than once to become one of Apple’s handful of prominent and familiar faces.

But nothing can prepare you for the moment that, despite being a piece of land, becomes completely inevitable. We knew Steve was in a critical condition, but he always pulled. After all, it was Steve’s thing. He was the child of a wonderful return.

Breaking News.

When we all saw this horrible press release, it was clear that something was very wrong. Entitled “Letter from Steve Jobs,” it was a short note from Steve himself addressed to both Apple’s board of directors and the Apple community. Steve was short. He says he can no longer fulfill his duties and expectations as Apple’s CEO. After reading this sentence, it was very clear what was going to happen next, but still it was shocking. With a few more strokes, he resigned.

Steve did not want to give up all his responsibilities at Apple and asked the board to allow him to remain as chairman. He asked the board to name Tim as CEO and thanked him for his team’s work and friendship.

In appreciation of Steve’s note, Katie Cotton and Steve Dowling released a press release with more details about the transfer. Art Levinson, one of Apple’s board members and soon to become chairman, said:

Steve’s extraordinary vision and leadership saved Apple and positioned it as the world’s most advanced and valuable technology company.

Art Levinson, Chairman of Genetics and Apple Board Member.

Apple fans, writers, consumers, investors and employees all felt different emotions. First of all, sadness. Steve revived a company we all loved and turned it into an empire of epic proportions. He was one of the most brilliant businessmen of our time with an extraordinary ability to empower people to do their best. Would Apple be the same without it? This sadness turned to fear when people asked if an operation like Tim Cook could take guru Apple to its next chapter and make it the most advanced company in the world. There was a great sense of uncertainty about the company we loved and the founder we admired. But the message was clear, if Steve trusted Tim, so should we.

Response from the community.

I feel cold when I look at the articles and videos of the day. I can keep myself perfectly fine. Like I said before, we knew it could happen but it would still be amazing for us. John Gruber said that day. Brave fireball.“It’s not out of nowhere, it’s not unexpected. We could all see it coming – but this. Is A shock. “It caught my attention, and I’m sure many of you did:” I saw that headline and it hit my nervous system. “The piece is worth watching again. I think he said it best when he said: “The biggest job creation is not an Apple product. It’s Apple itself.

Our own Seth Ventrab reacted to this news. 9to5Mac Shortly after Steve’s announcement, Seth said:

Of course this is a sad day and that we have kept behind our minds for many years. After Apple was evicted 35 years ago in its garage in Silicon Valley, and less than a decade later, the jobs were restored in 1997, when Apple was on the brink of collapse. In the 14 years since their return, Apple has become the most valuable company in the world in terms of market cap. It would be a small thing to say that he is leaving the post of CEO at the top.

Publisher of Seth Ventrab. 9to5Mac

Jason Sunil compiled quotes from various Apple analysts and community members that day. Mac World. Mike Isaac wrote. Wired Calling Steve “the equivalent of a Walt Disney tech lover.” he said:

Under the jobs, Apple pioneered the Pocketable iPod Media Player from the first widely used mouse-powered user interface, which revolutionized the digital music. It delivered the first popular tablet computer, the iPad, signaling the resumption of the media business in the process.

As chief executive officer of Pixar Studios, Jobs became Walt Disney’s tech savvy, beginning the art of computer-generated storytelling with a tie story. Today, Apple is expanding its power in the mobile wireless industry with its extraordinarily successful iPhone.

Mike Isaac, Wired

If you want, you can still watch the breaking news announcement on CNN on YouTube. Excerpts from ABC News coverage are also available. You can read more stories from that day. The Guardian, The Wall Street Journal, The Atlantic, The Verge, The Washington Post., And New York Times.


Becoming CEO

Steve announced that he became Apple’s permanent CEO on January 5, 2000. It has just introduced two products that will be the foundation of Apple’s future: Mac OS X’s breakthrough Aqua user interface and iTools, Apple’s first iteration which is now iCloud. At the very end of the keynote, Steve dropped his signature “One more thing …” This time it wasn’t a product, it was some big personal news. Steve has had a double role since 1997 as CEO of Pixar and interim CEO of Apple. In two and a half years, Steve has turned the company around with a smooth product strategy and original devices like the iMac and iBook.


Steve said he believes he has proved to shareholders of both companies that he can “get rid of this dual CEO thing” and has announced that he is removing the interim title. This single, now popular slide, did not make it the biggest standout at an Apple event. On the room Mac World Bananas know that Apple’s future is permanent and in good hands. In the years to come, Steve will introduce revolutionary products such as the iPod, iPhone and iPad.

Its last introduction.

A few weeks before resigning, on June 8, Steve presented the idea of ​​a new campus to the Capertino City Council. At that moment, he looked like Steve and made a noise. He was passionate about the future, about Apple’s future. However, the campus he was offering, which will become Apple Park, was a landmark for Apple’s achievements and groundbreaking innovative products for the next century. Apple Park was effectively the ultimate product that Steve introduced as CEO. The place where every Apple product will be produced in the future, even when it leaves us. It’s not hard to imagine that Steve would have known that there was not much time left. It’s fair to say that Apple Park itself was its last big green.


Sadly, Steve never saw his great vision come alive. Apple Park will not be completed until 2017, and the company will not host its first event until September of that year. The theater on campus was not originally intended to be dedicated to Steve. In fact, the theater itself was part of Steve’s town council presentation. He noted that they first had to travel to cities like San Francisco to host events. He used places like the Yerba Beuna Center for the Arts in San Francisco and the California Theater in San Jose. Just a day before his presentation at City Council, he hosted the WWDC Key Note and introduced iCloud in the quiet west. Of course, after his death, the company decided to name the new auditorium “Steve Jobs Theater”. It strengthened the legacy of the “Steven Note”.

An empty seat in the town hall.

On October 4, 2011, Apple hosted its annual iPhone event. It was much smaller than in the past and was hosted on Apple’s current campus at 4 Infant Loop, home to the legendary “Town Hall”. This was Tim Cook’s first event as CEO. You can see a lot of familiar faces in the audience. Most regular team members were there: Scott Forstall, Phil Schiller, Adequate, Peter Oppenheimer, Bob Manfield, Jeff Williams, Jose, Craig Federigi, Steve Dowling, Stein Ng, Susan Prescott, Alan Dye, and more. But no one was significantly absent. Steve was not there. There was talk that Steve would not be in attendance, but why he would not be was a big question. One would have guessed that he probably didn’t want to leave Tim’s first event as CEO, but every executive was generally less than happy.

Apple executives sit in the front row of the town hall with an empty reserved seat.

This became clearer with a small detail that people saw during the presentation. There was an empty seat in the front row with a simple “safe” label on it, apparently out of respect for Steve in Apple’s traditional Hazara Pro at the time. I firmly believe that the team was preparing for what was to come.

The next day, Steve died.

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