Waze veers off course for advertisers

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media. Tips, comments, suggestions? Drop me a line at LMoses@insider.com or on Twitter at @lmoses. Ad buyers and analysts are questioning Waze’s future with the pandemic decimating its business and its longtime CEO gone Waze, the popular […]

Prudential looks for a new ad agency

Hi and welcome to Insider Advertising for February 22. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on: Prudential looks for a new ad agency. The Independent eyes acquisitions. Facebook negotiates with Australia. If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media. Tips, […]

[SKP’s Novel Concept #04] The World of Meld Advertising

There are numerous benefits of having a unified advertising mechanism for the business of an organisation. Today, most of the advertising that is done across various media is disparate and not having a unified mechanism for generation, distribution, maintenance, reporting, or collection. To bridge this gap, I conceptualized and coined the term Meld Advertising (Referred […]

A Case Against the Peeping Tom Theory of Privacy

As compelling as that Apple ad is, the Peeping Tom narrative doesn’t capture the collective dimension of data privacy. The truth, as the tech analyst Ben Thompson points out, is that the companies that track our every move, or try to, generally don’t care about us as individuals. The data they gather is aggregated, fed […]

The public relations industry is going through big changes – here’s the latest on pay, hiring, and hot growth areas

The public relations business is going through big changes as firms invest in data and analytics to prove the value of their services while expanding into hot areas like creative, digital, and ecommerce services. They’re also taking advantage of booming areas like financial communications and diversity, equity, and inclusion, creating lucrative opportunities for job-seekers. Business […]