Squid is Netflix’s biggest hit, reaching 111 million viewers worldwide | squid game

South Korean drama Squid Game has become Netflix’s most popular series of all time, attracting 111 million fans since it debuted less than four weeks ago, the streaming service said Tuesday.

The unprecedented global viral hit imagines an apocalyptic world where marginalized people are pitted against each other in traditional children’s games. While the winner can earn millions in cash, the losing players are killed.

spread all over the world orally, especially via social media, squid game It topped the Netflix charts in more than 80 countries.

“Squid Game has officially reached 111 million fans – making it the biggest series ever launched!” chirp Netflix.

For comparison, Regency romp Bridgerton reached 82 million households when it debuted, using Netflix’s internal metric that includes any account that watched an episode for at least two minutes.

The success of Squid amplifies South Korea’s increasingly outsized influence on global popular culture, following the likes of K-pop band BTS and the Academy Award-winning film Parasite.

It is also the latest success of Netflix’s bid to produce more content in international and non-English languages. The third most watched series in live broadcasts, for example, is the French-speaking Lupine.

Netflix offers Squid Game with dubbed and subtitled versions in multiple languages, expanding its potential audience.

In February, the world’s most popular streaming platform announced plans to spend $500 million this year alone on series and movies produced in South Korea.

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