Most recently in July, KOST (103.5) was defeated by KRTH (101.1 FM) in local Nielsen ratings. But with only a few weeks left before its annual switch to holiday music (and annual ratings galore), KOST advanced to become the city’s number one stop a bit early, beating KRTH by hair: 5.5 vs. 5.3 inch September ratings.
The two dominant stations were almost a full point away from third place KTWV (94.7 FM) 4.6, and tied for fourth place from My FM (KBIG, 104.3 FM) and KLVE (107.5 FM) at 4.5.
Each rating is an estimate of the percentage of listeners aged 6 years who tuned in to a station between 6am and midnight. For the most part, with only a few exceptions, things are generally the same as they were when I reported the ratings last July.
As usual, KFI was the city’s #1 AM stop, pegging KIIS-FM (102.7) for seventh at 3.8. This made KIIS-FM a better “40” station, although there is so much overlap between it and My FM that the lines of the Top 40 versus My FM’s “hot adult contemporary” format are decidedly unclear. Stations that can be considered real direct competition for KIIS are Power 106 (KPWR, 105.9 FM) at 1.9, and now (KNOU, 97.1 FM) at 1.5.
Both Bauer and Now ask the question: What are they doing to address this? Both stations have signs that are among the best in town; Having a relatively low rating makes one wonder why the owners stay with the formats they currently occupy. Both stations have changed their formats in the past with ratings that at the time were higher than they earn now. Heck, most AM stations have given up on music with higher ratings than that of the ’70s and early ’80s.
It wasn’t a good month for alternative rock, with both Alt 98.7 (KYSR) and KROQ (106.7 FM) down compared to the last quarter. For September, the swing was at 2.3; KROQ in 2.0. Back in June, stations had shares of 3.2 and 2.3, respectively. In San Francisco, the former alternate leader known as Live 105 has just changed to a version of Jack (KCBS-FM, 93.1) called Dave. It won’t happen here because we already have Jack, but it does make you wonder how long KROQ ratings in particular will be tolerated.
As previously mentioned, KFI was the best AM station in the city, and as such it has the highest speech ratings in the city as well. KFI competition? KRLA (870 AM) had 2.0 shares, KABC (790 AM) was 1.1, and KEIB (1150 AM) had 1.0. This means that KFI had just under the total of its competitors…not bad, not bad at all.
With the strength of the Dodgers, the KLAC (570 a.m.) earned the highest sporting honors, with a solid 2.1 share. KSPN (710 AM) – which broadcasts its programming on KRDC (1110 AM) – was 0.5. Repeat: 0.5. on two signs. Wonderful. Maybe older versions at 1110 am will work better? And maybe some midway music paired with sports on the 710? Just thinking out loud.
People listen to online streams… KLOS (95.5 FM), which got 2.6 shares on FM, and got another 0.2 in streaming. KPWR got 0.1 shares with its stream. Some high-resolution radio signals also appeared, with LA Oldies on the 105.1 HD2 and the 1980s variant on the 106.7 HD2 both gaining 0.1 a share. Interestingly, while you’d think Mose folks would listen to classical music on HD or online, it was the KMZT AM signal (at 1260) that got the rating…also at 0.1.