Snap bought another company to make AR shopping a reality

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Snap bought another company to make AR shopping a reality

Snap AR is making a big bet on shopping.

SnapChat’s parent company has bought Wertbury, a company that allows brands to create and manage 3D versions of their products. According to a spokesman, Wurtbury’s 50-member team will continue to develop platforms for existing and new clients. The idea is that a company could easily upload visual and other information about something to Vertabre and create 3D versions to reach buyers, and possibly buy directly in SnapChat. ۔

Although Snap first used its aging realty tech to smash rainbows and ineffective effects such as hot dogs, the company increasingly sees AR as a way to buy. Early tests of AR shopping experiences, such as recent collaborations with Goki, have allowed people to try out limited-edition shoes in practice, with Snap showing that people can buy something after interacting with it in 3D. Are more likely to

“We are thrilled to join Snap, where we will strengthen and scale our world-class 3D asset platform for retailers and brands,” Vincebury CEO Vince Cassis said in a special statement. way to. “The future of AR Commerce is bright, and we will continue to make it easy for our partners to create, manage and deploy AR experiences in all customer contact areas.”

Vertebrate interface for brands.
Photo: Wertbury

Snap declined to say how much it paid for Wurtbury, but the deal was probably smaller than the $ 500 million acquisition of Vioptics, which caused the AR to appear in its SpotClicks smart glass. Vertabre has raised جمع 10 million in the venture fund to date. It lists Toyota, Adidas, CB2, and other popular brands as clients on its website. He also worked with Facebook on AR Shopping Tech in 2019 – Snap’s biggest competitor.

When you combine Vertabre with other Snap shopping acquisitions and features, including Fit Analytics and Screenshop, it’s easy to realize the ambitions of being a shopping destination. For brands, the company is creating a self-service system for easy uploading and handling of AR versions of its products that people can discover in SnapChat. For SnapChat users, imagine that they can scan just about anything in the real world and turn it into a virtual object that allows you to grind, resize and then buy without leaving the app.

If people really go to AR Shopping with their phones, this will make SnapChat more useful in the near future while also making its ads more efficient, as someone’s purchase is one of the other items. There is a strong indication that they are interested. Beyond smartphones, AR shopping is more compelling in the world of the future when more and more people wear the smart glasses displayed in them, such as Snap’s latest spectacles.

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