This year, Americans expect to spend more than ever, even though inflation has raised prices for products across the board.
Eric Matisov of Adobe Analytics said that online shoppers may be able to find some good deals using a small strategy.
“The hot items this year are sort of the usual holiday standards, electronics, toys,” he said, adding that Thanksgiving Day will see the best discounts on toys.
Household goods, such as furniture and utensils, according to Matisov, are better if they are bought on Black Friday. He says online shoppers won’t see more deals on electronics and appliances until Saturday. Sunday is the best day for clothing and sporting goods, and Internet Monday for televisions.
“If you’re looking to make that upgrade to a new TV, Cyber Monday will be your day for that. But if you’ve been waiting for Cyber Monday, you might not get the exact brand and model you’re looking for,” Matisov said.