In addition to its sponsorship of sprint qualification, Crypto.com has now put its name in a new F1 Overtaking Recognition Award.
The Crypto.com Overtake Award will be given to the driver who completes the most overtaking maneuvers during the 2021 season.
Halfway through the campaign, Sebastian Vettel On her way to collecting the trophy to grab it, with the leaderboard displayed in each of the remaining Grands Prix. The plan is to organize an additional 12 races this year, although there are currently two gaps in the calendar.
New broadcast graphics will be presented live during each race to indicate overtaking odds and potential moves, and to help fans track drivers’ progress in their hunt for the Crypto.com Overtake prize.
Ben Pincus, Director of Formula 1 Commercial Partnerships, said: “We are delighted to expand our partnership with Crypto.com as we introduce the Overtake Prize, which will integrate the brand into Formula 1 throughout the season as well as the title partnership of F1 racing events.
“The Crypto.com Overtake Award gives us an opportunity to celebrate the instincts of drivers for taking bold and strategic steps, which reflect the qualities required when dealing in cryptocurrencies.”
Steve Kalevowitz, Chief Marketing Officer, Crypto.com, said: “We are extremely proud to present a first-of-its-kind prize for Formula 1.
“We strive to create partnerships that offer win-win opportunities and I can’t think of an opportunity more perfect than the Crypto.com Overtake Award.
“This award allows our values to shine through by celebrating the moments when drivers show the courage required to move forward. This season has already seen some amazing overtaking and I can’t wait to see who is the champion this year.”
The award reinforces the partnership between F1 and Crypto.com, which began last month when the world’s fastest-growing cryptocurrency platform became the sport’s seventh global partner and Partner in the three Formula One championships this season.
Silverstone’s first sprint, a 17-lap qualifying ‘race’ that takes place Max Verstappen Taking first place at the British Grand Prix, for example, Formula 1 was met with positive feedback from stakeholders and fans alike.
The remaining test events for the sprint qualifiers are confirmed at Monza in September and Sao Paulo later in the season, assuming the race in Brazil can continue amid the continuing high rates of COVID-19 infections and deaths in that country.