Redirect 6 errors that could ruin your site’s traffic

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Redirect 6 errors that could ruin your site’s traffic

Redirects are a natural part of site evolution.

You can create a service page or blog post related to today. But there will be a time in the future when there is no point in keeping it alive.

So what do you do Post it to a similar page on your site.

If you are migrating to a site or changing the structure of your site, you may find dozens of redirects everywhere.

hold on. What is redirect?

Redirect is a way to move from one URL to another. For example, suppose your widget is sold and has more than one page.

  • For example / Product / Widgets
  • For example / Product / Blueweeds
  • For example / Product / White-Widget

If you’re no longer just selling blue or white stuff or you want to combine all your pages together, you can send your blue and white widget pages to your main widget page.


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This helps keep your site organized, requiring fewer clicks to land on a page, and allows you to focus all your optimization efforts on one page instead of many. ۔

You can choose to use many types of redirects – 301, 302, 307, 308 – And You can redirect using meta refresh, javascript, HTTP headers and more.

For more information about the different types of redirects, see the Red, Technical SEO Guide for Redirects.

6 Redirect Errors That Can Damage Your Site’s Traffic

Every method or method used to redirect can be beneficial to your site’s traffic and SEO – or it can reduce traffic and rankings.

This is one of the areas where even a simple mistake can have huge consequences for your site’s traffic.

Make sure you avoid these redirect errors and find them if you encounter a lack of traffic.

1. Post everything on your homepage

Massive redirect to homepage

If you are redirecting each page to your homepage in an attempt to rank for competitive terms, you may be doing more harm than good. Google’s John Mرller talked about it a few years ago:


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“Moving everything just to the homepage is really a bad thing because we lose all signals associated with the old content.”

He explains that when a lot of pages are being redirected to your homepage, this is a red flag for searchers.

What could happen?

Google will not be able to see any positive signals you have made on the old URL. This content has expired.

2. Redirect never ending loops

Loops redirectLoops redirect

The redirect loop can be easily avoided by testing each new redirect. These loops occur when you redirect to pages like this:

Page 1> Page 2> Page 3> Page 1

In this case, the redirect will continue to bring the person back to page 1 and will likely be blocked by your browser, which recognizes the loop. From a search crawler’s point of view, your pages need to be highlighted because the crawler has no idea what’s going on.

If these pages are the main lead pages or generate a lot of traffic to your site, you will lose a lot of revenue in the process.

3. Sending crawlers through redirect nightmares

Redirect chains.Redirect to China

Do you want to reduce the user experience and affect your site ranking? Create redirects. This happens a lot, and if you have multiple people working on your website, it’s easy to create them.


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There are several redirects in a series.

For example:

  • Redirect to / about /
  • Redirect to / about / uscompany
  • / uscompany is redirected to / Aboutourcompany

You want to create one Single To avoid redirects to China, you can redirect to a company that can:

  • Slow site speed.
  • Bounce rate increase

Hint: If you go down 6 signs, you’ll find a surefire way to escape the dreams of Redirect China.

That. Forget about the sensitivity of this case

The sensitivity of the case varies when you write redirect rules.

thanks, John Mرller tweeted that “URLs are sensitive to the issue, but choose whatever case you want.”


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You can have “/ About” or “/ About” if you wish.

But if someone types your URL into a browser, they won’t remember which case you used. Most people will keep the URL short.

There are many ways to redirect, but most people use .htaccess on Apache servers. One way to help eliminate case sensitive issues is to use the “NC” parameter when using RewriteRule.

For example, you can redirect the following page without any issue sensitivity.

Redirect 301 /about [NC]

And if the person types “about, about,” or a combination of any other issues, they will all be redirected to “new about” without any problems.

5. Using 302 redirects instead of 301 redirects

Are you planning or already using 302 Redirect? Should it be 301 redirect?


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Many site owners don’t think about what kind of redirect they use because page A is still redirected to page B.

But these site owners are wrong.

301 redirects are permanent

Do you want to let search engines know that you have been redirected? Permanent? If so, use a 301 redirect.

The SEO value of the original page or website is kept in place, and indexing of the original site or page will stop.

302 redirects are temporary

A 302 redirect says “Hey Google, this page is temporarily redirected but will be back soon.”

You may want to use these modifiers when you are temporarily moving, such as when you are testing a new design or sending users to a new page because of a redesign.

You are telling the search engines that the page will return, so it will be:


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The new page you are sending no Receive any link equity on the original page. You are trailing PageRank by 302 redirects.

So, what should you do?

If the page is coming back soon, use 302 redirect. Otherwise, 301 redirect is ideal.

If 302 redirects are kept too long, search engines like Google may actually consider them 301 redirects.

6. Do not track your instructions

If you have an enterprise site, hundreds or thousands of pages, or work with a lot of SEO professionals, you should create a protocol to track changes to your site.


You need referrals to track changes so that you can go through your analytics and decision-making process, which can lead to an increase or decrease in traffic.

Because they can be redirected to a page or server level, it’s important to keep track of them.

You can open your .htaccess file, not see redirects to a particular page, and assume there is no place.


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Someone else on your team may have used JavaScript or meta-refresh on the page, which may have caused a redirect loop.

Tracking your redirects helps current and future SEO professionals avoid common redirect issues that could affect your site’s traffic and revenue.

You should also keep a protocol in place that requires all new redirects to be checked and verified to make sure they are working properly.

Finish it

Resetting the site is a powerful tool that helps build your traffic and can be used to improve the user experience. As your site grows in size and complexity, chances are you’ll need to use Redirect at some point.

Avoiding the above key mistakes can help you avoid costly, time-consuming problems in the future.

More resources:

Image credit

Photos posted by the author in July 2021


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