Project-Nerd Ready for prime time

Denver-based pop culture brand Nerd Project It began, as most history innovations have, with a group of nerds meeting up to talk about what interests them. In this case, founder Eiji Michenaki started a popular culture blog Back in 2012, which quickly turned into a podcast called Nerdcast. 254 episodes are currently being recorded, and this podcast is still going strong today. And while it’s become more focused over time, featuring thematic episodes with authors, artists, and creators from the nerd world out there, it’s also stayed true to what it was initially: a scattered conversation between friends about the things they love. Movies, TV, comedy, lit genre, and costume parties have shaped those nerd-centric conversations over the past decade, putting the Project-Nerd brand on the map.

The website has thrived over the years to publish and sponsor not only blogs and podcasts, but also web series, original productions, costume and props making resources, game guides, clothing store and much more. Over the past decade, Project-Nerd has developed partnerships in various hobbies — cosplay, crafts, general fandom and more — and back catalog of its own and authorized products.

Accelerated growth is probably fine, considering that the goal of the project is nothing less than world domination. She says it there on her website. And if that refers to the nerd world, Project-Nerd might have a chance.

On March 4, Project-Nerd takes a big step toward that goal: It’s appearing on TV. Available on Roku, mobile, and the web, the app will be like Crackle or Tubi, but is focused on a very specific and niche Project-Nerd audience.

“Project-Nerd TV [PNTV] It will kick off with over 200 hours of content, including current original podcasts and new TV shows created by Project-Nerd, as well as a curated selection of partner series and movies,” says Michniacki. “We will have shows that will be filmed here in Denver, with guests Residents of Colorado. [Viewers will] Seeing a lot of the people they know from the community – the people they see at the conferences and festivals they attend.”

Local programs include a cooking show called “let’s eat, which focuses on the Project-Nerd character inviting a special guest to come and cooking a favorite food—all while talking about the latest nerd news and pop culture happenings. Another show was filmed in Colorado Springs:I PlayIt’s an “ongoing talk show for esports and video games. It’s kind of old-school, next-generation dash, some competition coverage, and a great deal of personality,” according to press materials.
Michniacki says he’s particularly excited about PNTV’s classic B-movie shows and plans to add them. “I hate to call them B movies,” he says. “For those of Generation X into the late millenniums, we’re going to take them back to the video rental store, that local place you go to on a Friday night and there’s that weird guy working the counter, and you ask him what things he recommends. What he’s going to tell you to check is exactly the kind of stuff. which you will find on PNTV”.

Project-Nerd only recently announced that it has finalized a live-streaming deal with Independent director Jason Trost To include his entire media library on PNTV. Trost is perhaps best known for his series of films Outside the Wall FP, which tells the post-apocalyptic story of a war on the turf between two gangs in Frazier Park, who duel them through the use of Dance Dance Revolution. “I’ve always considered myself a geek, and so this collaboration felt natural,” Trost says. “There is no better feeling than knowing that you are working with a group of people who really enjoy the art you make.”
PNTV will be free to download and use – no subscriptions necessary. Instead, the programming will be ad-supported, but in a new way Michniacki hopes will be more user-friendly for the target audience. “We work with small brands and small businesses and offer small ad impression packages, so instead of seeing the usual nationwide commercials you see everywhere, we want to spotlight small video game companies, geeky product lines, and prop maker who want to advertise. ‘, he says. ‘Things that won’t get in the way of the experience. There’s nothing worse than a fan trying to watch a costume show and having to watch five games in a row. [insurance] advertisements.”

PNTV is even launching a program that aims to support nonprofits, nonprofits, and charities in the flow of their ads, by offering a way for its viewers to donate a certain amount of money to pay for advertising at their favorite time causes and organizations. “These are the kinds of ads we want, so we’ll be ad-driven, but we want to make this experience very different and a lot better than what they’ve seen on all the other apps out there,” Michnaki says.

This policy, in turn, will allow PNTV to attract more partner content. “We share all advertising revenue with the respective creators,” Michnaki says. “So it’s hard to come up with public service announcements and tell the creator they don’t make anything for their work. That allows us to do both — support causes and creators at the same time.”

It looks like a powerful – and benevolent – attempt at world domination, beginning in March.

PNTV launches on March 4th on Roku, We, and mobile devices. For more information, see Nerd Project website.


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