Professional Development Courses in Social Media Marketing from the University of Phoenix Accelerate Update

New song is designed for busy adults to gain sought-after social media marketing skills

PHOENIX, November 19, 2021– (BUSINESS WIRE) – The Great Resignation continues to be part of the landscape for the modern workforce where many working adults are ready to change their work focus and direction. During National Career Development Month, the University of Phoenix shares that it has increased its support for learning autonomy and sought-after skills with new social media development courses. These courses are designed to help busy adults develop skills in growing areas in the short term.

Professional development courses offer students skills development opportunities to save time and money outside of traditional university studies.

According to Emsi Burning Glass, a leader in labor market analysis, nearly 19,000 unique jobs have been vacant for market-related roles on social media in the last 12 months. There has been a 75% increase since a year ago; with 2,371 unique jobs related to social media marketing in October 2020, to 4,143 in October 2021. The new path for social media marketing is mapped to sought-after skills that employers often display in job descriptions, as Emsi Burning Glass reports. These skills include building social media marketing campaigns, creating content, analyzing, working with major social media and more.

“Lautin is designed to help people learn new social media marketing skills that they can add to their resume in just a few weeks,” said Mukund Sudarsan, vice president of professional development at the University of Phoenix. “These courses are unique because they are in line with sought-after skills and professional certification tests in industry that can help participants demonstrate the skills needed to manage social media effectively.

The course, which includes two courses, can also prepare individuals to test for an industry-related certification exam. The university’s non-loan professional development courses are 100% online, self-directed and usually take about 30 hours to complete, so students can complete them on their own schedule.

Students can review and complete the assessment as often as they wish to ensure that they acquire key concepts and demonstrate new skills. At the end of the course, participants can also show their newfound talents to employers by sharing a certificate of completion.

The catalog of professional development courses continues to expand, with materials in digital marketing, non-clinical healthcare, information technology and virtual education. The university continues to build its course library for busy professionals today who need to increase their skills quickly and at an affordable price in a changing labor market. For more information visit:

About the University of Phoenix

The University of Phoenix is ​​constantly innovating to help adults expand their careers in a rapidly changing world. Flexible schedules, relevant courses and interactive learning, help students pursue careers and personal expectations more effectively while balancing their busy lives. For more information, visit

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Sharla Hooper
University of Phoenix
[email protected]

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