Prioritize technical SEO issues. [Podcast]

Are you considering site migration?

Migration is a challenging – and sometimes scary – step into SEO.

With site migration, chances are you’ll run into technical issues and nine out of ten times you don’t have enough time to fix everything before launch. The important thing is to have a good relationship with your developers, to work together to solve important problems.

Cody Galt, the website migration lead at Conductor, joined Lauren Baker for this migration event. We have some great questions from a SEJ webinar that was with Cody a while ago, with some new topics that will help you in your next big update.


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This installment is suitable for anyone who is migrating platforms, changing URLs, updating branding, or trying something new for their website.

At the end of the day, the more you crawl, the closer you get to what the site will actually look like in a live environment. – Cody Galt

301 redirects. This is the gospel. With Canonical, can Google honor it or not? – Cody Galt

About half of the site is about finding the technical side of migration issues, and the other half is about a team that can solve them and work together. – Cody Galt


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[00:00] – About Cody and how he started the website migration.
[02:41] – Cody’s first major migration: an international migration website.
[05:04] – How can broken link 404 reports help you identify and resolve website issues?
[05:29] – How to plan website migration and reduce the risk of making mistakes.
[07:05] – How to prioritize redirects and get some work done from site migration.
[07:49] – Common Website Migration Mistakes.
[10:06] – Should you immediately move the old URL to the new one? Or use canonical before redirecting?
[13:32] – Do 301 redirects slow down your site?
[17:05] – Is it better to change the title tags and meta descriptions or leave them as they are?
[18:57] – Time to change your website and how it affects rankings.
[20:36] – How to check the use and performance of a site before migration.
[23:40] – The biggest things that hurt your CWV and website performance.
[26:11] – How much traffic should you expect to lose when you move a website? And how long will your traffic be fine?
[27:40] – What happens if you lose most of your traffic after migration?
[30:16] – Why is the old domain still indexed in Google?
[32:31] – What are some of the most commonly overlooked aspects of migration or mistakes?
[37:41] – How to work with giant teams during migration and how to handle technical SEO issues.
[43:36] – The amount of time Cody focuses on site migration.

“You can learn a lot from these broken link reports. I think it’s amazing that you can connect these points, fix them and take advantage of them after migration. – Lauren Baker

“Every one of my problems is given high, medium, low priority, and I go with the understanding that not all of them will be fixed.” – Cody Galt

“Talk to your developers about what they can open up to you and then run with it.” – Cody Galt

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Contact Cody Galt:

Website migration lead on Cody Galt Conductor. As a result of his involvement in many migration projects, he has made a name for himself in the industry. That common site provides insights on migration issues so you can be prepared to handle them.


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