Prince Harry and Meghan Markle covered the British media more favorably than the United States last month
Prince Harry and Meghan Markle It had a greater percentage of positive coverage in the mainstream British media than that of the US in September, according to an analysis of NEWSWEEK by the Data Intelligence Agency.
Research by Zignal Labs shows that UK mainstream media from print to broadcast provided 50 per cent positive, 16 per cent neutral and 33 per cent negative coverage over the course of the month.
Reports from major US media outlets were 44 percent positive, 28 percent neutral and 28 percent negative.
The US media was more neutral, but negative references to the Duke and Duchess of Sussex were only five points behind their British counterpart.
While there was not much difference
– With more impartial coverage in the United States
The findings appear to challenge the narrative created by the couple that they had to leave the UK due to the relentless negativity that was specific to the country’s media culture.
According to the research, mainstream media was more positive than social media in both countries.
Zignal Labs analysis tracked 151,030 references to Harry and Meghan across major media and social media sources.
The company cited mainstream media aggregated from news and data mining platform LexisNexis and broadcast, as well as digital platforms including TwitterAnd Facebook social networking siteAnd redditblogs, videos, online forums, and more.
Of the total, 12,540 mentions of Harry and Meghan were identified from the United Kingdom and 34,997 from the United States, although some social media posts are not geographically trackable.
The month was dominated by two main stories about the couple, the first of which was included in them List of the most influential people in Time100 And a joint photo session, when there was a high of 13,000 on September 15.
The second was their conversation New York tour When they called on the big pharma companies to put aside profits and allow the developing world to produce a coronavirus vaccine locally.
The first day of the tour on September 23 saw a visit to the 9/11 memorial and a meeting with the Mayor of New York Bill de Blasio.
On the same day, there was a flurry of 28,900 mentions of the couple, the biggest conversation about them during the month.
The couple’s PR victory may have contributed to an unusually high degree of positive reporting in Britain.
However, the distinction between their treatment on both sides of the Atlantic may not be as great as might be imagined from their previous comments.
Oprah Winfrey asked Prince Harry if the couple had left Britain due to racism during the interview, which was broadcast on March 7.
In response, the Duke mentioned a conversation he had during an event for the HIV and AIDS charity Sentebale in January 2020, shortly after the couple announced their decision to step down from their royal duties.
Harry told CBS, “It’s [racism] It was a big part of it. I remember the Sentebale fundraiser. And someone at that dinner said to me, ‘Please don’t do this to the media. They will destroy your life.
“This guy is a friend of a lot of editors and like that. I said, ‘Sorry, elaborate, what do you mean by that?'” “
“So I knew. He said, ‘Please understand that the UK is very intolerant.’ And I paused and said, ‘The UK is not intolerant.’ The British press is very intolerant, especially the tabloids. Is that what you mean?”
He said: No, the UK is intolerant. And I said, “I totally disagree. But unfortunately, if a source of information is corrupt or racist or biased in nature, that gets passed on to the rest of society.”
Meghan Markle has made her first high-profile comments about her struggle with media attention during a tour of South Africa, for the ITV documentary. Harry and Meghan: An African Journey which was broadcast in October 2019.
Meghan said: “When I first met my now-husband, my friends were really happy because I was so happy. But my British friends said to me: ‘I’m sure he’s cool.'” But you shouldn’t do that because British newspapers will ruin your life.
“And I’m so naive, I’m American, we don’t have that there,” what are you talking about. This has no meaning. I’m not in the tabloids. “
She added, “I didn’t understand. So, it’s complicated.”
Harry and Meghan have received criticism in the US media since their move to California, including when President Donald Trump told the media He was not a “fan” in the run-up to the November elections.
Rupert Murdoch’s tabloid newspaper New York Post Run photos for the agency of photographers Meghan meets Archie after his first day from pre-school.
Right-wing American commentators launched a barrage of criticism of Prince Harry after him . said armchair expert podcast in May that the First Amendment was “crazy.”
This month, New York Post It included a photo of the New York tour above the opening story on its front page with the headline: “Ignorant California Tourists Visit New York City.”
Columnist Kyle Smith wrote in the paper: “Meghan’s brand – New California I’m still on a journey of middle-aged self-discovery – and the palace-born Harry’s entitlement has been mixed to create the most horrific British-American monster since Madonna’s era.”
Elsewhere, Prince Harry and Meghan were too accused of hypocrisy To travel on a private jet after attending Global Citizen Live, which had an environmental message.
Coverage of Prince Harry and Meghan Markle on Mainstream Media
|feelings||United States of America||United kingdom|
Coverage of Prince Harry and Meghan Markle on social media and online
|feelings||United States of America||United kingdom|