Popcorn’s new app brings short-form video to work – TechCrunch.

A new startup called Popcorn wants to make work contacts more fun and personalized by offering users a way to record short video messages, or “pops” that include long emails, texts, slack messages. The space can be used for any purpose. , Or zoom calls. Although there are many other places for short form video recording these days, most of them are on social media sites that are not suitable for the work environment. Nor does it make sense to send the video you recorded on your phone as an email attachment, when you really want to check in with a partner or say hello.

Popcorn, on the other hand, lets you create short videos and then send the URL anywhere in the video where you want to add a personal contact to your message.

For example, you could use popcorn in a business networking scenario, where you’re trying to connect with someone in your industry for the first time – aka “cold outreach.” Instead of just texting them on LinkedIn, you can also paste in popcorn URLs to introduce yourself in a more natural, friendly way. You can use Popcorn with your team to check in daily at work, share progress on an ongoing project, or congratulate newcomers on new things.

Videos can be up to 60 seconds long – a time limit set to prevent popcorn users from navigating. Users can choose to record audio only if they do not want to appear on the video. And if you’re in a hurry, you can speed up the playback. Users who wish to receive “pop” can also advertise their “pop code” (try mine on U8696, for example).

The idea to bring short-form video to the workplace came from Popcorn co-founder and CEO Justin Springs, who has a background in creating consumer apps. One of the first apps to get traction in 2014 was the Tinder Mets Instagram experience called Luxi, which allows users to connect around shared photos. A few years later, he founded a social calling app called Inmute, a forerunner of a clubhouse. He then teamed up with 9Counts, a consumer app development shop that launched more social apps like BFF (First Wink) and JoJo.

Ben Hochberg, the lead engineer of 9Counts, is now also a co-founder of Popcorn (or rather, Snackbreak, Inc. as the legal entity is called). He began his work on popcorn in 2020, shortly after the outbreak of the Cove 19 epidemic. But the rapid change in long-distance work that has come in the coming days can now help popcorn gain traction between divided teams. Today’s remote workers can never return to private meetings in the office, but they are tired of the long days of being stuck in zoom meetings.

With popcorn, Sprigens says, the goal is to make work communication fun, personal and cutting-edge. “[We want to] Bring on all the things that we in consumer society are really passionate about, which I think is really important to us now.

“You work with these people, but how do you zoom in without scheduling – how do you bring ‘man’ into it?” I’m excited about making work products feel more social, useful More like tools than SnapChat. “

Popcorn still needs a lot to make a business-oriented social app work properly, including adding better security, limiting spam, providing some kind of reporting flow for bad actors, and much more. ۔ It will also eventually need to land on a successful revenue model.


Currently, Popcorn is a free download on iPhone, iPad and Mac, and offers a slow integration so you can send video messages to your coworkers directly in the communication software you already use. And stay in touch. The app is fairly simple today, but the company plans to expand its short videos over time using AR frames that allow users to reveal their personality.

The startup raised پری 400,000 in pre-seed rounds from General Catalyst (Nico Bonatos) and Dream Machine (Alexia Bonatos, former editor-in-chief of TechCrunch). With fares, including in AR space.

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