HomePing search engines with URLs for quick indexing.

Ping search engines with URLs for quick indexing.

Microsoft Bing and Yandex have announced a new initiative called Index No, which allows site owners to ping the Index No protocol so they can get instant indexing with participating search engines. Currently only participating search engines are Bing and Yandex. Google is not a part of this, nor are other search engines.

IndexNow.org has a website that summarizes what it’s all about, “IndexNow is an easy way for website owners to quickly notify search engines about the latest content changes to their website. In its simplest form, IndexNow is a simple ping so that search engines know that the URL and its content have been added, updated, or deleted, causing the search engine to You can quickly show this change in your search results. ”

Now, the method of pinging and submitting the URL is straightforward and is documented here.

To submit a URL using an HTTP request/ indexnow? url = url-change & key = your-key

So now it will be https://www.bing.com/IndexNow?url=url-changed&key=your-key or https://yandex.com/indexnow?url=url-changed&key=your-key

Submit your POST JSON request to the URL provided by the search engines to submit a set of URLs using the HTTP request. Just change the search engine hostname. If needed, you can combine http and https URLs to add up to 10,000 URLs per post.

How do you create your own key to verify site ownership? Two ways:

(1) Host a text key file in your host’s root directory.

(2) Hosting a text key file within your host.

Like I said, only Bing and Yandex are part of it. Google was asked, but they are not part of it. Baidu, I don’t think so. Others can also be asked. In order to adopt the Search Engines Index No Protocol, they must agree that submitted URLs will be automatically shared with all other participating search engines. In order to participate, search engines must have a significant presence in at least one market.

You can see the FAQ here.

I have been told that CMS platforms and CDNs and SEO tools are all interested in working with this Indexno protocol.

It does not replace the Bing URL Submission API, which will be copied to some extent by this effort, but the Bing URL Submission API only works with Bing’s index. Also, it does not affect the Bing Content Submission API. Bing seems to be doubling the push vs bridge method for indexing and trying to adapt to other search engines. Understandably, this is a more efficient way to get new pages – but will it suffice?

FYI, I activated it quickly because the site uses CloudFlare which added support with this announcement.

Why not Google? They have their own indexing API which is of limited use. I suspect that Google gets a lot of signals from crawling and it is not ready to give up those signals. Google’s John Mرller joked about the announcement:

Discussion on the forum. Twitter And Webmaster World.