People are hiring their faces to become a deep fake style marketing clone.

Larry can compete for many jobs in more than one country, as he has put his face on Hour One, a startup that uses people’s similarities to create AI-sounding characters that are then used around the world. Appears in marketing and educational videos for organizations. It’s part of a wave of companies that are developing digital content. And it has a huge impact on the human workforce.

Larry personally does his waitress and bar work, but has no idea what his digital clones are. “It’s definitely a little weird to think that my face could appear in videos or ads from different companies,” she says.

Hover One is not the only company taking DeepFake Tech Mainstream, using it to create real footage and video mashups from AI. Some have used professional actors to add life to deep-fisted personalities. But Hover One doesn’t require any special skills. You just have to be more discriminating with the help you render toward other people.

Character driven

The clock is making a pond which they call “letters”. He says there are about 100 in his books so far, with more being added each week. “We have a line of people who are dying to be this character,” says Natalie Monbiot, head of strategy at the company.

Anyone can apply to become a character. Like a modeling agency, Hour One filters through applicants, selecting them in its books. Monbiot says the company strives for a wide range of characters that reflect people’s age, gender and ethnic background in the real world. (Currently, 80% of her characters are under the age of 50, 70% are women, and 25% are white.)

To create a character, Hour One uses a high-resolution 4K camera that films a person to speak and create different facial expressions in front of a green screen. And that’s for the human part of the performance. By plugging the resulting data into AI software that works like DeepFakeTech, Hover One can create endless footage of anyone who can speak in any language they want.

AI character Joe Horne created using Larry’s face.

Hover One’s clients pay the company to use their roles in promotional or commercial video. They select a face, upload the text they want to say, and retrieve a video that transmits the script to the camera like a real person. The fastest service uses text-to-speech software to create artificial sounds, which are synchronized with the characters’ facial expressions and facial expressions. Hour One also offers a premium service where audio is recorded by professional voice actors. These voices are re-applied to the character’s movements in the video. Hover One says it has more than 40 clients, including real estate, e-commerce, digital health, and entertainment firms. One major client is Berlitz, an international language school that offers teacher-led video courses in dozens of languages.

According to Monbiot, Burlitz wanted to increase the number of videos offered but struggled to do so using real human actors. She had to make the same setup with the same actor over and over again by the production crew, she says: “They found it really sustainable. We’re talking about thousands of videos.

Burlitz now works with Hour One to create hundreds of videos in minutes. “We’re replacing the studio,” says Monbiut. “People don’t have to waste their time filming.”

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