Paddle introduced the ‘first alternative’ to the app purchase system in Apple’s App Store

Although the Epic vs. Apple case is potentially far away, the software revenue platform Pedal is trying to get quick results. Following Judge Evon Gonzalez Rogers’ decision last month that Apple should allow app store developers to send users to other payment systems, Paddle has announced that it will purchase the industry’s first alternative app for iOS. System.

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First, it is important to note that the pedal is relatively early with this announcement. Judge Rogers has given Apple until December to update its App Store guidelines. As a reminder, here are the correct words from the order:

Apple Inc. and its officers, agents, employees, employees, and anyone in active concert or attendance with them (“Apple”), are permanently barred by it and the developers of their apps and their External links, including metadata buttons, or other process calls that send customers to the purchase method, in addition to in-app purchases and (ii) voluntarily received contacts from customers through in-app account registration Chat with users via

In addition, there has been much debate about what Apple will do to make that decision. So between the lack of clarity on the requirements and the order’s appeal, it is possible – or even possible, that the December deadline will be extended.

Regardless, Paddle is announcing today.

Announcement

Paddle says its “Paddle In-App Purchase” system is the industry’s first alternative app purchase system for iOS. It allegedly “offers all the benefits of the App Store, without the heavy cost, and with more control over the user experience.

The company explains that the platform fee will be the same as it charges for its other revenue platform offerings: 10 10 for transactions under $ 10 and ٪ 5 for transactions over $ 10:

Paddle-in-app purchases are an ideal drop-in alternative to Apple’s IAP, allowing developers to maintain a seamless user experience without paying Apple 30% of each sale. Paddle has a highly competitive fee structure, charging only 10% for transactions under ڈالر 10 and only 5% for transactions over 10 10. This means that developers make more money with each purchase.

Paddle explains a handful of other benefits to Apple’s IAP system.

  • More control over customer relations: By removing Apple as the middle man. Pedal sellers can give each customer greater access to data throughout their lives, allowing developers to better understand and improve the user experience at every stage.
  • Flexible subscription options and retention tools: The ability to manage direct subscriptions and block subscriptions gives developers more power to support their customers directly, more choice of billing models and the option to offer additional payment methods like PayPal (with Apple Pay).
  • Direct customer service: By controlling the developer, the Pedal IAP enables sellers to provide high quality customer service without having to go through Apple every time. So far, developers have had to rely on Apple to provide refunds or payments on their own. Not only is this inefficient, it means that the developer has no control over a key aspect of the customer experience.
  • Apple’s business model + more freedom: Like Apple, Paddle is responsible for time-consuming purchases from global sales tax to customer support. While other payment companies transfer these responsibilities from seller to handler, there is nothing new for developers to worry about with the paddle.

On Paddle’s website, you can watch a short demo video of how this would work theoretically (but its implementation may change depending on Apple’s interpretation of Judge Rogers’ decision). The demo app shows the “Upgrade Now” button, which lets users jump on Safari when they tap it. From there, users complete their purchases in Safari using Apple Pay, and then return to the initial app.

Paddle says the new platform will go live on December 7, a 90-day date set by Judge Rogers. The full press release is below and interested developers can join the waitlist here.

In response to the Apple vs APEC decision, Paddle launched an app purchase offer, bringing innovation and choice for iOS developers for the first time.

  • Paddle In-App Purchase is the industry’s first alternative app purchase system for iOS, offering all the benefits of the App Store, without the heavy cost, and with greater control over the user experience.
  • According to the recent Apple v. Apex Court decision, the IAP of the Paddle will be available from December 7, 2021.

London, 7.Th October: Pedal, the global revenue platform for software companies, today announces the first Alternative App Purchase (IAP) system for iOS developers. Designed to bring innovation, competition and choice to payments for the first time in iOS, Paddle’s new offering is a direct response to the recent Apple vs. APEC lawsuit. Developers can register their interest in Paddle In-App purchases from today, the new service will be available live on December 7, 2021, subject to a court ruling. .

Founded in 2012, Paddle’s mission is to help developers and software vendors grow their businesses as quickly and efficiently as possible. More than 2,000 software vendors rely on Pedal’s platform to sell in more than 200 markets worldwide. So far, however, Apple’s strict policies have prevented any innovation or competition in a large segment of the software market: the App Store.

As soon as the Apple vs. APEC decision was announced, Pedal began work on creating a better and cheaper alternative for iOS developers. One that would give them more control over how they sell their products, while freeing them from high commission fees – the so-called ‘Apple tax’ is levied on all App Store transactions.

Paddle-in-app purchases are an ideal drop-in alternative to Apple’s IAP, allowing developers to maintain a seamless user experience without paying Apple 30% of each sale. Paddle has a highly competitive fee structure, charging only 10% for transactions under ڈالر 10 and only 5% for transactions over 10 10. This means that developers make more money with each purchase.

Other benefits of using the Paddle in-app purchase include:

  • More control over customer relations: By removing Apple as the middle man. Pedal sellers can give each customer greater access to data throughout their lives, allowing developers to better understand and improve the user experience at every stage.
  • Flexible subscription options and retention tools: The ability to manage direct subscriptions and block subscriptions gives developers more power to support their customers directly, more choice of billing models and the option to offer additional payment methods like PayPal (with Apple Pay).
  • Direct customer service: By controlling the developer, the Pedal IAP enables sellers to provide high quality customer service without having to go through Apple every time. So far, developers have had to rely on Apple to provide refunds or payments on their own. Not only is this inefficient, it means that the developer has no control over a key aspect of the customer experience.
  • Apple’s business model + more freedom: Like Apple, Paddle is responsible for time-consuming purchases from global sales tax to customer support. While other payment companies transfer these responsibilities from seller to handler, there is nothing new for developers to worry about with the paddle.

Christian Owen, founder and CEO of Paddle, said: An estimated bn 30bn is spent each year on non-gaming apps on iOS. This is a huge part of the software market that has so far been shut down by competition and innovation. When we saw that Apple vs. APEC’s decision could change that, we knew we had to get involved. Our mission has always been to help software developers and sellers gain their development potential, but so far we have never been able to help customers within the App Store. Our alternative app purchase offer allows developers to retain everything they like about the App Store, while also giving them more control and lower cost. We are incredibly excited that we are launching this and look forward to helping customers prepare for setup and switchover in December.

About the paddle

The Pedal Revenue Platform for SaaS companies has the potential to grow exponentially while acquiring, renewing and expanding. With Paddle, companies are finally able to transform their revenue infrastructure into a strategic growth lever to respond faster and more accurately to every development opportunity. Paddle has 140 employees serving more than 2,000 software vendors in 245 countries and territories worldwide. With the support of investors, including FTV Capital, Conrad, Notation, and 83 North, Paddle aims to illustrate the next wave of SaaS leaders. Visit www.paddle.com or. www.twitter.com/PaddleHQ For more information.

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