One tip to improve on-page SEO: Money infographics
B2B marketers have tried everything under the sun to improve on-page SEO. Using all keywords. Write 5,000-word letters and then go off-page to promote the post to everyone.
But you’re still missing out on a key component of SEO optimization for your page: mini infographics.
With them, your content is engaging. Without them … not so much
So, in terms of bonus rate, what engagement do you see for all these long posts?
Here they are by industry:
Source: Daily Egg
If your bounce rate is surprisingly high, you are not alone.
Too much content is available online. Why should people living in the busy B2B sector read your post and not someone else’s?
Marketers need to be creative. Don’t just rely on text for your work. Visually, start making mini infographics.
Let me explain.
How do mini infographics improve on-page SEO?
One reason is that B2B marketers are struggling to retain an audience with their content. Online users don’t want to read that much text. They don’t have time.
Users want only two things from your content: (1) add to it and (2) find the answer they were looking for.
We learned a few years ago through a focus group among our B2B users. We showed them two articles through which we are scrolling very fast.
The feedback we received included two key points.
- Text that is split into headers makes it easier to bounce.
- Readers are drawn to articles that contain every 100 words or more of it visually.
In other words, to reduce bounce rates, you need to change the visual ratio of your text.
This is because the duration of attention has been decreasing over the years. If the content does not capture the user’s interest in seconds, that person will leave your page.
What are the on-page SEO factors that help you rank and reduce bounce rates? Related visual content.
You need to shorten your text. And to get your message across to your audience, use more mini-infographics instead of the text you used.
How to design graphics that help rank your page on Google
Don’t have a graphic designer on staff? That’s right- you can always use an online infographic maker. Online platforms offer you templates to customize.
But don’t let more options confuse your purpose. This page optimization exercise is about creating mini infographics like this one.
You want to summarize your information and tell visitors the reason for moving to the next part of your text. And then next, and next, and so on – until they reach the end of the page.
The intention is to encourage more micro-conversions. Small steps that lead consumers to larger conversions, such as signing up for a newsletter and completing a sale.
Even if you have a long view, break it into smaller graphics. For example, long offers can easily be broken down into smaller segments, such as:
Insert these mini-infographics every 100-200 words to break the integrity of the text and take the reader down the page.
To create mini infographics, follow some design tips when using templates:
- Keep plenty of white space between the elements.
- Don’t go for less that your full potential. 2-3 colors are enough.
- Use color contrasts and relationships to create the color scheme described in this video.
- Use a maximum of 2-3 fonts for the body – and readable fonts.
- Keep the elements connected so that the visuals look professional.
- Create group elements by classification or match.
- Icons are your friends. They tell a story all at once.
- Use branding elements, such as your logo, colors and fonts.
Use the tips to design mini-infographics that make your pages more appealing to your audience. This way you can lower the bounce rate and rank your website on Google.
What are the SEO factors on the impact pages of mini infographics?
If you’ve seen infographics, they tend to be longer and longer because they try to be more comprehensive. But to improve on-page SEO optimization, you need smaller and smaller graphics.
Mini infographics summarize the key points. They work with text calendar titles les titles, headers and subtitles – the following.
What does the content summary look like in the process? Here is an example of a mini infographic that is full of information.
Note how the graphic is still short enough to give users a reason to stay on your page. Also, it encourages you to click on the Call to Action button.
This graphic could easily be a long page that users would have to scroll forever to use. Instead, Mini Infographic provides them with the information they need at a glance.
Charts, like the following example, catch the user’s eye. The chart uses bold colors and fonts to get points. Sketching is easy to do, and it only gives the reader a break from text.
Another important point when you include visuals such as mini-infographics in your posts: Don’t forget to improve the images – especially by adding alt-text, which will help your website grow in keywords. Entering may help.
Conduct an on-page SEO SEO analysis to include mini infographics
I’ve shared why you should create mini infographics for your new posts. But what about the existing content on your site? It’s time to dump her and move on.
Use Google Analytics to study your bounce rates. What are the keywords on these pages? What is the bounce rate and rank for these keyword pages?
All pages will not need to be resized. But if your bounce rate is higher than other pages on the same topic, these pages will need mini infographics.
After updating a page with a high bounce rate, we noticed a significant decrease in bounce.
Now it’s your turn to experiment on the site. Update your text to make it more scalable. Use short sentences and more headings. Write a line summarizing your points.
Then add visuals to every hundred words like mini infographics and charts.
What I have suggested in this article may be a new method for you. But if you practice creating more graphics, you will get better at it.
And the result will be higher pages with lower bounce rates. This is the victory of any book.
More resources on site SEO
SEO Strategies Every company needs a master [Infographic]
Nine Tips for Creating SEO Friendly Content [Infographic]
Seven tools for creating infographics without using Photoshop