Now is the time for CEOs to give SEO the attention they deserve – that’s why.

Presumably CEOs know from their marketing departments that paid techniques are just one branch of their digital marketing efforts. In fact, digital marketing strategies are constantly evolving according to new tech trends, regulations and audience preferences. As digital marketing changes more rapidly than ever before, business leaders risk relying on tactics that are no longer relevant in today’s digital landscape.

About the Author

Craig Dunham is the CEO of Deep Kroll.

For example, paid social advertising has become popular in recent years more expensive While its effectiveness has decreased. This is due to an over-saturated market, in which social channels have been set up as a marketing focus during epidemics. In today’s first world of search, CEOs must recognize that organic search is a more viable, cost-effective option for customer acquisition, which provides long-term benefits to their company’s digital presence – and its The role of SEO in success must be recognized.

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