Nissan unveils ‘Ambition 2030’ electric car plan – finally returning to electric cars?

Nissan has announced a new electrification plan that aims to usher the company into the electric age with four new concepts, $17 billion in investments over five years (including solid state batteries), and 15 all-electric models by 2030.

The 2030 ambition also includes targets for Nissan’s future sales mix. In the next five years (by 2026), Nissan wants to sell 75% of its “electrified” cars in Europe, 55% in Japan, and 40% in China. It also wants to reach 40% of “electrified” cars in the US by 2030, and mix 50% “electrified” globally by the same year.

In this context, “electricity” includes not only all-electric vehicles, but also hybrid vehicles such as the Nissan Electronic Power System. Nissan did not specify the percentage of its “electric” sales that will continue to consist of toxic gas stoves.

To give an idea of ​​what Nissan’s future electric vehicles might look like, the company has revealed four concepts: Chill-Out, Max-Out, Surf-Out and Hang-Out. These take the form of a crossover, a low-profile convertible sports car, an adventure truck, and a mobile living room with swivel seats.

These are all just concepts for now, and Nissan hasn’t said if any of them are intended to become production models. However, Chill-Out and perhaps Surf-Out look more realistic than the other two.

Regardless of whether these specific concepts were manufactured or not, Nissan has promised 15 all-new electric models and 8 more “electrified” models by 2030 (although we’ve seen similar deadlines from other companies A breeze with a little work before).

To enable this shift towards electrification, Nissan will invest 2 trillion yen ($17.6 billion) in related programs and increase battery production to 52 gigawatt hours by 2026 and 130 gigawatt hours by 2030.

Nissan said the climate crisis is the “most pressing and non-negotiable issue for the world today”. To that end, it plans to reduce production emissions by 40% by 2030, and be carbon neutral across the lifecycle of all its products by 2050.

One of Nissan’s investment goals will be to establish a solid-state battery production plant in Yokohama as early as 2024. Nissan hopes that solid-state batteries will enable higher energy density and charging speeds, and aims to bring them to market in 2028. Nissan also says that state-of-the-art batteries solid will allow lower costs (although the paper, after the stimulus, can be The cheapest new car in some US statesHow much cheaper can you get?).

You can watch the full 49-minute ad on Nissan’s Youtube channel:


Nissan pioneered electric vehicles with its Leaf, which debuted on the road in 2011 — outperforming even the Tesla Model S on the market. In fact, the Leaf was the best-selling electric car in both the US and the world for several years, until it was overtaken by Tesla Model 3 in early 2020.

But after the paper, nothing much happened. Nissan showed some concepts here and there (Am I really the only one who remembers Infiniti LE Concept?), but other than refreshing leaf, did nothing new and electrical.

Finally, after more than a decade, Ariya will be releasing soon ™ and Nissan I just started taking ordersBut it took a long time to get here.

Today’s Nissan commitments were big, but after a decade of waiting anything From the company, it is difficult to take them all at face value.

The company did not say when it plans to sell all-gas-powered cars (but it does… It would be better before 2035), although its “50% electric” goal means it’s committed to it at most 50% of new car sales have a gas engine in 2030. Honestly, this also seems unrealistic. When Ford, GM and Stellantis made a similar 50% commitment, we asked: Who will buy the other 50%? Because, seriously, why would anyone want obsolete toxic pollution in 2030 and beyond (not to mention that today)?

In addition, the concept of “becoming carbon-neutral by 2050” is somewhat similar Promising to quit drinking by 2050. Hey, that’s cool, but if you understand how harmful the behavior is currentlyHow about making a change currently, not in 30 years. In the past 30 years, humanity has produced more carbon than it has emitted All history combined Before 1990, so waiting 30 years to fix the problem only ensures that we continue down the same path to possibly double our historical output again. It is not difficult to imagine the disastrous consequences of this.

We’ve been pleased with Nissan’s work on electric cars in the past, and it still leads the way among Japanese companies (which largely Don’t take electricity seriously). The paper is a solid, mature, serious EV and great value (although a little long in the tooth with 50 kW of outdated CHAdeMO). Ariya looks very sexy too.

But it was very disappointing to see Nissan squander its early lead on electric vehicles and sit for so long on a leaf alone. These new plans essentially put them on par with the industry, not ahead of it, and we’d like to see them do better.

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