New business for marketing agencies in 2021

This year has been better for marketing agencies than last year, with 2021 looking for more new business opportunities than 2020, According to Recent research from RSW / US.

Of Annual reports The survey was based on data from a survey of 120 executives working for marketing, advertising and PR agencies in September and October 2021.

About 51% of marketing agency executives say the number of new business opportunities has increased compared to last year, and 37% say it has remained the same. Only 12% of marketing agency executives say the number of new business opportunities has decreased compared to last year.

About 38% of marketing agency executives say finding a new business in 2021 has been easier than last year, and 35% say it has remained the same.

In 2020, more than two-thirds (67%) of marketing agency executives said finding a new business was more difficult than in the previous year.

Difficulty getting marketing agencies new business

Marketing agency executives say the most effective tools / methods for creating new business over the past year are gaining business from existing clients and referrals.

Effective tools for marketing agencies to create new businesses

About research: Reports The survey was based on data from a survey of 120 executives working for marketing, advertising and PR agencies in September and October 2021.

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