Google’s John Mرller answers a question about what to do with low-traffic pages that have low search visibility and traffic. He acknowledged that there may be quality issues, but noted that low traffic does not mean that the pages themselves are of low quality.
John Mرller offers solutions to the problem of low traffic web pages.
What to do about low traffic pages?
The person asking the question was concerned about the hundreds of thousands of web pages that are indexed but minimally searchable.
He said that perhaps these pages lack authority and asked whether they should de-index the pages or canonicalize them because they were concerned about the quality of the website.
How does Google treat low traffic pages with quality terms?
This question has been asked:
“We have a site with center and spec architecture.
A hub page could be Eric Clipton and the interpreter is the guitar he uses, and each of these pages is relatively small.
Their value is from embedded videos or images with relatively little unique font content.
Over time, those pages have become the majority of our indexed pages, numbering over one million.
But only a third of them are getting traffic through search.
I have heard you say in the past that in order to affect your website’s Quality Score, we were considering de-indexing these pages.
However, we were also considering canonicalizing them.
So I wanted to know how Google would treat it from a Quality Score standpoint.
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Google does not have a Quality Score for organic search.
Many people in the search industry and Google debate the quality of the site. Web pages, groups of web pages and entire websites can be considered low quality.
But Google does not have a “Quality Score” for organic search results. John Mرller confirmed this important point.
Google’s John Mرller first pointed to the issue of quality scores, saying that Google does not give quality scores to sites.
“We don’t really have a score of that standard, in that sense.
I think it’s something that comes from advertising.
So there’s one thing to keep in mind.
How to deal with low quality web pages.
Mرller then discussed various ways to deal with pages that have low visibility.
John Mرller added:
“I think there are a lot of things to think about.
On the one hand, I would consider taking some action if you think these pages are of low quality.
Taking action can be to remove these pages, to improve these pages, to link these types of pages together.
There is nothing that you can do about these posts if they are low quality pages.
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Low traffic is not a sign of low quality.
John Mرller offered the following insight that low search exposure is not a sign of low quality.
The low quality question is a good one, so it’s always useful to know what John Miller or someone else has to say about this issue of Googler page and site quality.
M مولller offered the following insights:
“If these are pages that don’t get a lot of traffic but are actually useful in themselves, I don’t see them as low quality. That’s one thing to keep in mind.
On some websites, pages that receive low traffic are often almost the same with low quality, but this is not necessarily the case.
On other websites it should be noted that a lot of traffic goes to the head pages and the tail pages are just as useful but they are useful for a very small audience.
So they barely get traffic.
From our point of view, those websites are still useful and they are still of high quality.
I won’t remove it just because it doesn’t get traffic.
How to scale low quality pages.
Mueller next discusses the difficult issue of dealing with low quality pages on a scale of hundreds of thousands of pages.
M مولller offered the following suggestions:
“Regarding the different ways out there, when I ask the search quality teams about it, they usually say you should improve the quality of your pages. What kind of meaning is that?”
But at the same time, if you’re talking about hundreds of thousands of pages, it’s really hard to scale.
So sometimes people choose to remove pages or add pages.
One thing to keep in mind with the use of a rule for merging pages is that we only consider the canonical page.
So if you have a page for example about Eric Clapton’s guitar and another page about Eric Clapton’s shoes and you say the guitar page is the rule for the shoe page then we have the shoe page Or we will not have any content indexed now. We will mainly focus on the guitar only.
So if anyone was looking for Eric Clapton’s shoes, they wouldn’t find these pages at all.
So this is something to keep in mind, in different ways, so that in such a case, I can remove from this page the content that you want to remove or clean and add to it. One big page and make that big page stronger.
And it also ensures that you still have content that is indexed everywhere.
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Identify quality issues and traffic issues
In a way, this question was really about two topics.
One topic was content quality. Another concern was search traffic.
If one eliminates the “quality” issue by worrying about pages lacking search traffic, the answer to the question of what to do with pages becomes a little clearer.
The question is, “What can I do to make these pages perform better in search?”
Google’s John Mرller suggests combining pages to make strong pages out of hundreds of weak ones, if the content itself is useful.
But of course, if the content is naturally useless, it is possible to rewrite it to make it more useful, get rid of it or redirect it to a page that has the same topic but is better.
Pages with low traffic are not always low quality.
John Miller See the answer to the question at the 40 second mark: