Local SEO expert says Google’s local rebrand indicates support for SMBs in cases of mistrust.

“Google is using the new business profile to support small businesses in opposing Google’s pending antitrust legislation,” Mike Blumenthal, former founder of LocalU and GatherUp, wrote for Near Media. Following the rebranding from Google My Business to Google Business Profile, many business owners received a name change notice with hints to learn more about the “new rules.” [that] It could affect my business. ”

Google urges SMBs to lobby for tech giant’s case Although we couldn’t copy the in-SERP dashboard prompt, Blumenthal added screenshots of his business profile where Google tells listing administrators, “The proposed law could make it harder to find your business online. “

Source: Mike Blumenthal, near Media

On Twitter, Blumenthal also shared an email sent to Darren Shaw of White Spark, a local SEO company in Canada, urging him to “take action” on behalf of Google to advocate for Google’s position on lawmakers. Was indicated. The idea is that changes to the rules will make it harder for Google to provide the same support to small businesses and will hurt SMBs in the long run.

This is not the first time. At a time when legislation was in jeopardy, Google has already tried to appeal to consumers to make their case when the rules change. In 2013, he made a case for cookies by telling searchers in the SERP, “Cookies help us provide our services.” This was in response to European privacy laws.

When European laws were changed to allow people to request removal from the search index, Google emailed individual page owners to let them know, “We are sorry to hear that we have removed your website. The following pages may not be displayed in response to any further searches. European version of Google. ”

This is what happened when French law required Google to “remove fragments from its search results for European press publications,” Barry Schwartz wrote in a search engine roundtable. Sam Schichner told the Wall Street Journal that when the EU asked Google to stop notifying searchers about the removal of individual searches, they followed the request by including the removal notice on all search pages. Of:

Google appears to be bowing to regulators’ wishes that the company refrain from pointing out in search results when something has been removed. Google had earlier hinted that it could highlight removal, something that happens when it removes links to pirated content. But EU regulators have told Google in recent weeks that such a move would weaken the spirit of the decision and make it clear that some people wanted to suppress information about them, a regulator said.

Instead, Google on Thursday added a blanket notification that appears below most results for individual name searches on Google’s European search websites, posted by the company on its website. According to the explanation. A source familiar with the matter said that the notification – “some results may have been removed under the Data Protection Act in Europe” – has been added algorithmically to searches that appear for a name. The person familiar with the matter said.

“As we have said, we are concerned that the controversial congressional package of bills could have unintended consequences, especially for small businesses that have adopted, retrieved and accessed new customers during the epidemic. We know our customers have questions, so we’re working to make them aware of how these bills can affect the tools they use. We rely on it every day to run our business, “a Google spokesperson told Search Engine Land.

Why do we care Google seems to be appealing to searchers and businesses that use its services when lawsuits affect how they conduct their business. “This attempt to manipulate small business people with astroturfing is a new level of fraud. It exposes Google’s intentions to protect its monopoly at all costs.” It is written that the attempt to strengthen the arguments with their alliances adds fuel to a clear fire for legitimacy. If you work with SMBs and they have received information, They are likely to be concerned about how the laws and subsequent changes will affect their business. May be able to enable local SEO clients to tell them what this prompt means.

About the Author

Caroline Leiden works as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search and analytics, she focuses on facilitating marketers’ jobs with breaking news and educational content.

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