Liverpool have appointed Leicester City’s Ross Fraser as the women’s first managing director.
Fraser, who was the head of the Foxes women’s soccer team, will take up the role in early November.
He will work closely with Susan Black, executive director of the women’s team, overseeing player recruitment and social and medical care.
“It’s a great opportunity to join one of the biggest clubs in the world,” he said.
“I’m really looking forward to starting and developing the women’s team even further.”
Liverpool, the 2013 and 2014 Women’s Premier League champions, are in their second straight season in the Second Division Women’s Championship, after relegation in 2020.
Fraser will meet Liverpool manager Matt Bird, who worked with him at West Ham from 2018-2020, during which they reached the FA Cup Final.
“The restructuring the club is going through shows its intent and the direction it wants to take,” Fraser said.
“Without putting too much pressure, the goal is to get promoted as quickly as possible. We don’t just want to play in the WSL, we want to be competitive in it.”
BBC Sport understands that former Foxes striker Emile Heskey, who is an ambassador, coach and mentor with the women’s team, is among those vying to be Fraser’s replacement.
Fraser oversaw Leicester’s promotion to the WSL for the first time – a year later Become a professional.
Also influential in the women’s team’s move to King Power Stadium this season, he is an experienced and well-respected figure in the game.