Lifetime’s latest holiday movie is actually hail branded content.

Lifetime’s latest original movie includes all the trappings that can be expected from one of the network’s holiday movies – including romance and lots of holiday fun– with a few extras: a brand Tie in That’s because A Merry & Bright Makeover, which premieres tonight as part of the annual It’s a Wonderful Lifetime Holidays movie event, is a branded …

Write a Comment