Keyword research for SEO: Top Tips and Practices

Want to find well-intentioned keywords using proven, effective methods?

Wish you could come up with a simple but powerful keyword strategy to help your target audience find you faster?

You can – especially if you have a deep understanding of your audience and can build a solid keyword strategy based on intent.

On November 3, I moderated a sponsored search engine journal Webinar presented by Zack Kadish, Senior SEO Success Manager at Conductor.

It offers an eye-opening crash course on keyword intent research techniques, tricks and strategies.

Here is a quick summary of the webinar presentation. If you want to dig into the details, complete the form to access the entire webinar.

Let’s take a look at how Zack broke some of the best ways to choose the right keywords and where to place those keywords to make sure you can increase your organic visibility.

Heads and tails of keyword strategy creation

Keyword research = discovering + targeting relevant words that are important to your audience.

Understanding the basics of keywords and incorporating them into an intentional strategy is the key to success.

Keyword Research Tip # 1: Learn How To Target All Appropriate Types Of Keywords

To drive qualified traffic to your site, make sure you include each of the four key elements of your keyword in your research, including:

  • Search volume.
  • Compatibility
  • Head keywords.
  • Long tail keywords.

1. Search volume

Search volume is the average amount of time a person searches for a particular phrase each month.

In general, you will choose keywords with a high search volume. But remember: that keyword should be tailored to the needs of your audience.

Tip: Find a balance between high search volume and keywords related to your business.

2. Compatibility

Matching helps your website appear at the right time during the right search.

Put yourself in the shoes of your future guests. What question will they ask? What do they need to know before deciding to change?

Pro Tip: For maximum impact and best results, choose a keyword that matches the needs of your target audience, has a moderate search volume, and matches the intent of your landing page. ۔

RSVP طریقہ Learn how to discover relevant keywords that change.

3. Head keywords

Head keywords are words and phrases that have a higher search volume.

These essential keywords are great for driving traffic, but they can be difficult to rank successfully due to high competition.

Let’s look at the keyword phrase. [reading glasses], Which is 116,000 / MSV (monthly search volume). We see that:

  • This ambiguous phrase is needed because millions of people are searching for this keyword.
  • It’s hard to rate because many other sites are trying to rank for the same phrase.

Tip: Balance both keywords and long-tail keywords in your keyword strategy.

4. Long tail keywords

Long-tail keywords usually have less competition and less volume, but can be easier to categorize.

Keyword research for SEOAuthor’s screenshot, November 2021

If we drill down to the keyword phrase in the head. [reading glasses] Up to long-tail keyword phrases [lightweight reading glasses], Which is 480 / MSV, we will learn:

  • Long tail keywords can be calculated collectively. 50% or more of the total site traffic.
  • Users searching for this long tail keyword are more likely to make a purchase.

Pro Tip: Use long-tail keywords in your product, service, or conversion page strategy. The final users are ready to purchase and will use these keywords to find your site.

RSVP سیک Learn how to successfully create highly competitive and long tail keywords in your strategy.

Keyword research for SEOAuthor’s screenshot, November 2021

Keyword Research Tip # 2: Consider customer journey and customer intent.

Do the keyword phrases you choose match what your client is trying to meet? Do they match where your visitors are on the buyer’s journey?

The stronger and more relevant your keywords are to your customers and buyers’ place in their journey, the greater your potential to increase traffic.

Tip: You can add specific phrases to your keywords to help your potential customer find what they are looking for. These intentional phrases can help you show authority in each type of buyer’s journey.

Early Users: Awareness – Informational Intent

Early users want to use the content, and they want to learn. At the moment, your goal is to be an authoritative source for future customers, which increases your chances of making a change in the future.

Pro Tip: Think about how you would find your product or service if you didn’t know they existed. What problems does your business solve? Create content by including the following informational purpose phrases in your keywords to reach early users.

Early Stage Keyword Phrases:

  • WHO.
  • What.
  • When.
  • Where.
  • Why.
  • How.
Keyword research for SEOImage Source: Mosul

Intermediate Consumers: Comparison – Informative with transactional intent

Be present for your future customers when they are considering shopping. Create content that makes it clear which product or service is the best choice.

Pro Tip: Think about what research you would do if you were deciding between multiple services or products. Create the same content for your potential audience. Include the following transactional intent phrases in your keywords to capture middle-class customers.

Medium keyword phrases:

  • Comparison.
  • Best
  • Vs.
  • Better
Keyword research for SEOImage Source: Mosul

End users: conversions – transaction intent

Final customers are buyers who convert into sales or leads. All your keywords are researched up to this moment in the previous buyer’s journey.

Pro Tip: Pretend you’ve done your research, and you’re ready to buy. What do you type into Google? Your customers are doing the same. Include these transaction phrases in your keywords.

RSVP حاصل Get a transactional keyword list that converts end-stage buyers into customers.

Keyword research for SEOImage Source: Mosul

Keyword Research Tip # 3: Use Competitive Data to Discover Semantic Related Keywords

Sometimes it can be difficult to know which words are really relevant.

Competitive data can help increase your relevance to a topic.

Once you know who your competitors are ranking for, you’ll know which keywords will be used in your content to make sure you’re found. Are (If it’s relevant, of course.)

RSVP → Find out who your competitor is using keywords.

How to put it all together

Theme idea: For each page of content, discover topics that resonate with your audience. Put your customers first!

    1. Consider your customer’s location in the buyer’s journey.
    2. Match your subject ideas to their search intent.

Keyword Discovery: Plan to target 2-3 keywords per page.

    1. Basic Keyword – Target keyword.
    2. Secondary Keyword – Auxiliary Keyword.
    3. Territorial keyword – auxiliary keyword.

Keyword evaluation: Keep in mind – search volume, competition, and journey phase.

    1. Research and sort your potential high volume head keywords and long tail keywords, keeping in mind the searcher’s intent.
    2. Include intentional phrases to help your content appear at the right time.

Improving our content is only half the story. Next, you’ll need to:

  • Monitor keyword rankings and organic traffic.
  • Analyze pages that are performing more or less.

Make sure your content and keywords are tracked to show how keyword research pays off for your business.

RSVP دیکھیں See an example of a successful keyword strategy.

[Slides] Keyword research for SEO: Top Tips and Practices

See the slides of the presentation below:

Join us for our next webinar!

New Marketing Ideas, Strategies and Channels for 2022

Join us for an informative webinar with Bill Russell, 1SEO Digital Agency’s Chief Sales Officer, as they consider how to reduce the time you spend marketing your business and maximize your profits. Do more than It includes important information such as how to identify profitable marketing channels, new lead generation and sales strategies you can use right now, and what metrics you should track to improve your ROI. ۔

Image Credits
Featured Image: Samby / Shutter Stock
Picture # 1 in post: Zac Kadesh / Conductor

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