Kellogg sued for not having enough strawberries in Pop-Tarts
Kellogg’s strawberry-flavored Pop-Tarts need more strawberries, according to a lawsuit filed against the company in August.
class action, presented by Anita Harris in the Southern District of Illinois, argues that Kellogg Sales misleads consumers by promoting Strawberry filling for breakfast pie in their labels and marketing, giving the impression that the fruit filling contains “relatively and absolutely more strawberries than they contain.”
In fact, the company’s “Frosted Strawberry Toaster Pastries” Containing 2% or less of “Dried strawberries, dried pears, dried apples” and “red 40,” according to their nutrition label.
Harris claims Pop-Tarts “can’t provide a true taste of strawberries” because they are soaked in “large amounts” of pears and apples, and says that red food coloring gives consumers a “false impression” that the pretzels contain more strawberries.
The lawsuit said that if Harris had known the truth, she would not have purchased Pop-Tarts.
► Pop-Tarts, Rice Krispies Treats, Cheez-I:The study says that products contain preservatives that may harm the immune system
The lawsuit reads: “Whether it’s a strawberry toast or just some strawberries…is essential front-label information that consumers rely on when making quick decisions at the grocery store.” “The strawberry is the ingredient that defines the product…(consumers) think it’s present in more quantity than is the case.”
The lawsuit compares Kellogg’s product to similar toasted pastries from other brands such as Walmart’s Great Value and Dollar Tree’s Clover Valley. Competitors also offer “frozen strawberry” pastries but note they have “natural and artificial flavors,” according to the lawsuit.
Kellogg’s company did not immediately respond to a request for comment.
The lawsuit goes on to cite the Illinois Consumer Fraud and Deceptive Business Practices Act, which states that deceptive acts such as “false pretense, false promise, misrepresentation, concealment, suppression or omission of any material fact” are illegal.
► Crispy Pogo Creams:‘Krispy Skreme’ offers a one-get-one-get-one-off and a Halloween-themed freebie
Follow USA TODAY reporter Bailey Schulz on Twitter: Tweet embed.